IONOS has launched a powerful new Email Marketing solution to help small and medium-sized enterprises (SMEs) contact their customers more effectively and regularly. No previous experience in email marketing is required and newsletter texts can now be created with the help of artificial intelligence (AI).
Building and maintaining a customer base is essential for business success. The new Email Marketing service from IONOS is specifically tailored to the needs of startups, small businesses and self-employed entrepreneurs who want to regularly provide their customer base with news, offers and promotions, but lack the time or know-how to do so digitally. According to the IONOS digitalisation study 2023, 45% of SMEs in the UK say that lack of time is a major barrier to their digitalisation efforts.
With an extensive library of more than 50 professionally designed templates suitable for any industry, the new IONOS solution makes creating attractive and compelling newsletters quick and easy. The library will be continually added to and improved, and layouts can also be easily customised according to a company’s own preferences.
Additionally, with the support of AI, SMEs can generate engaging subject lines and newsletter content in a matter of seconds.
Patrick Schaudel, Head of IONOS Products, commented: “At IONOS, supporting small and medium sized companies in their digitalisation is a key priority. We know that SMEs struggle with time, and so our new AI-supported Email Marketing solution is specifically designed with that in mind.”
Email Marketing with the highest data protection standard
New contact information can be added manually or collected via a contact form on the company’s own website. The handling of customer data is GDPR-compliant and protected at the highest level by rule-compliant double opt-in emails.
With the preview function, newsletters can be checked and adjusted before they are sent. After sending, the success of the email campaign can be measured with key figures such as opening-, click-, bounce- and spam rates.
