Karen Dunne-Squire, award-winning entrepreneur and leading business growth coach, has launched Proficient-ly, a new venture to empower companies to unleash their full potential.
Built on a foundation of sales innovation and business transformation, Proficient-ly applies The unique Growth Framework sales innovation model that propels business growth. The company collaborates with SMEs to deliver tangible results. It helps business owners uncover growth opportunities and, most importantly, applies proven change management practices to make the change real in the business.
“We are excited to launch Proficient-ly as we know we can offer a sustainable growth model to many SMEs,” said Karen Dunne-Squire, Proficient-ly’s Founder and Director of Transformation. “Our years working in large-scale corporates have given us the grounding to create The Growth Framework model and, more importantly, deliver this to over 400 SMEs with universal success,” she explained. “For small businesses that want to understand how to bring the customer and employee journey together to bring real profit, this model is transformational.”
According to Karen, a carefully designed customer journey forms the foundation of a thriving business by attracting, converting, and retaining customers for longer using less effort. Likewise, a well-defined employee journey enables companies to attract, retain, and harness the necessary talent to move their business forward. Getting companies to adopt best practices around the twin pillars of people and processes brings immediate improvements to their customer and employee journeys and increases profits.
“It’s never a one-size-fits-all situation. We offer a partnership that provides growth using approaches that maximise conversion rates and revenue generation. Bringing expertise and objectivity to the table that helps business owners identify areas for improvement which may not be immediately apparent,” Karen added.
“Our project started with a redefining of the sales process and practice within the department and finished with a detailed training programme to upskill all team members,” said client John Carter, Head of Sales and Marketing at Clark Drain. “The Growth Framework has been a huge success, and the company is now experiencing significant sales success in a very challenging market.
“Karen is an inspirational person with a passion to drive your company forward. She leads a very professional team with a view of securing your end goals and results.”
