The Hidden Sea co-founder Justin Moran pictured in the ocean

Irlam’s Kingsland Drinks and Australian wine brand The Hidden Sea, stocked in Sainsbury’s and Co-op, have taken over 63,000 plastic bottles out of the ocean this Plastic Free July as the brand doubles down on its goal to remove one billion by 2030. Consumers have pledged to reduce plastic waste via The Hidden Sea website as the wine brand continues its mission restore the ocean. To date, The Hidden Sea has removed over four million plastic bottles from the ocean.

Justin Moran, co-founder of The Hidden Sea, says; “The UK is the second largest producer of plastic waste on the planet, beaten only by the United States. It’s a disgrace. Plastic Free July is an opportunity for people to make a small change, which will have a huge impact on the planet.

“On average – every adult in the UK uses 175 plastic bottles every year. If people just made one slight change to the kind of products they buy, collectively that is literally millions of plastic bottles that won’t end up in the oceans each year.”

Consumers have been encouraged to make small changes to their plastic use – from shopping with retailers that use paper bags, using take-aways that don’t use plastic containers to using reusable drinking bottles.