Leading digital marketing technology firm, Beacon, has been named as a finalist in the ‘Tech Company of the Year – Small’ category at this year’s UK Business Tech Awards.
The UK Business Tech Awards celebrate the UK’s finest tech businesses and reward innovative and exceptional applications of technology to transform and grow businesses.
Beacon has been recognised for its work developing its digital marketing analytics and click fraud protection platform, which can identify the presence of click bots – automated programs used to commit ad fraud and distort results.
The platform then take steps to remove click bots from clients’ marketing channels, thereby producing a stronger Return on Investment [RoI] by saving greater portions of their advertising budgets from being wasted, and delivering better quality data in which they can place their trust.
Winners of this year’s UK Business Tech Awards will be announced at a ceremony due to take place in London on Wednesday 13th October.
Nigel Bridges, CEO of Beacon, said: “We are hugely proud to have made the list of finalists at this year’s UK Business Tech Awards.
“The determination to innovate and disrupt has remained a central part of how we have operated since inception, and we hope our journey acts as a source of inspiration to others working in the sector.
“We remain focused on driving growth across all areas of the business, and the recognition we have already received from the judging panel will certainly give us a huge boost for achieving this.”
The business was co-founded by entrepreneurs Nigel Bridges, Mike Townend and Stewart Boutcher, and has experienced consistent growth over the past two years, having recently secured its first clients in North America with plans to also expand into Asia and the Far East.
Having started life as a digital marketing agency, the idea for the Beacon platform was born from the frustration the team experienced from observing the disconnect between the data their clients received from advertising networks and the numbers they saw in their own traffic monitoring.
Beacon’s work has already seen the company be awarded the Tech Nation Rising Stars 3.0 Cyber Award, which places it among the nation’s top cyber security companies.