Paul Austen of Paul Austen Associates

Paul Austen Associates Chartered Accountants with offices in Congleton and Stoke-on-Trent, has invested in the integration of advanced ChatGPT AI and early adoption of Microsoft Copilot into their service offerings.

This groundbreaking move aims to make accounting services more efficient, user-friendly, and affordable for all clients.

“We are continually looking for innovative ways to improve our services and deliver greater value to our clients,” said Paul Austen, MD of Paul Austen Associates Ltd.

“The integration of ChatGPT AI and Microsoft Copilot allows us to offer real-time responses to routine queries and deliver efficient feedback on financial reports. The result is a win-win: enhanced client satisfaction and lower operational costs that we pass onto our clients.”


The deployment of ChatGPT AI allows Paul Austen Associates Ltd to automate routine client interactions, such as balance inquiries and tax preparation questions, while the firm’s human accountants can focus on complex advisory services.

Early adoption of Microsoft Copilot, a cutting-edge chat GPT based AI engine, has further increased internal efficiencies. Alongside a bespoke practice management system, these technologies enable Paul Austen Associates Ltd to handle more clients without compromising on service quality.

“As a result of our technological investments, we are not only increasing efficiency but also keeping client fees affordable,” noted Paul Austen, MD of Paul Austen Associates Ltd. “Affordability and high-quality service are the bedrocks of our firm, and these advancements allow us to provide both seamlessly.”

Paul Austen Associates Ltd is a full-service accounting firm specialising in tax planning and SME business accounting.

Committed to staying ahead of the curve in the digital transformation of accounting, Paul Austen Associates Ltd leverages advanced technologies to deliver cost-effective and reliable services.