Fast-growing American chicken chain Slim Chickens has launched one of its biggest promotions yet as it celebrates its American roots and introduction of new products. The campaign also supports the opening of new restaurants this month.
While Slims has only been in the UK for five years, there are now 45 Slim Chickens restaurants across the UK – with lots more opening this year (as well as outlets at Haven Holiday sites). The brand was first launched in 2003 in Arkansas, America.
Proud of its American heritage, Slims is bringing the US holiday party to the UK to make this year’s Fourth of July a huge day of Slimdependence celebration.
It has launched a Slimdependence Day campaign across all marketing channels, from email and social media to in-store, and will be holding an Independence Day parade at its flagship restaurant at London’s Cambridge Circus.
Slims is also giving away a trip to New York with £1000 spending money. Anyone who buys a Tenders Meal between 27th June and 11th July, and who scans their loyalty card in the app, will be entered into the draw2.
In addition, there will be two new mouth-watering items joining the menu, launching on 4th July, including new Buffalo Blue Loaded Fries and a Caramel Flake flavour being added to its eight-strong hand-spun shake line up1 plus special offers and discounts throughout the month.
Richard Pigott, Slim Chickens UK Operations Director, says: “The Fourth of July is an incredibly special day in the US where the Slim Chickens brand was born – so we’re bringing this party-vibe to our Slim Chickens restaurants in the UK. We’re also using Slimdependence Day to mark 20 years of the Slim Chickens brand in the US and five years since we began in the UK.
“We have a large loyal customer base, which continues to grow, and we appeal to a wide demographic. Our app has been a big success and is helping us to drive loyalty; the new Stamp Card rewards customers with freebies and we can communicate new weekly offers easily through this channel.
“Our social media following is also expanding, supported by collaborations and word of mouth recommendations.”
Pigott added: “The Slims Chicken fast-casual dining experience and menu has brought something new to the UK. We’re continuing to innovate with new technology and recipes, as well as roll out new restaurants in major cities around the UK.
“NPD is super important, we are always looking to be first to the market with new products whilst constantly innovating current lines to make sure they remain the best. Our recipes are split from the US development team and us here in the UK. Shakes and our plant based products were 100% created here. Our Buffalo, Gravy Mayo and Sweet Chilli sauces were developed for the UK Market.
Our Cadbury collaboration has been a big success, introducing new shakes including the Caramel Flake shake, and we continually engage with our audiences to find out what they want to see from us next.
“It’s a hugely exciting time for the brand, and we’re excited to be opening in Trinity Leeds this month.”
