Manchester-based, global social media agency Social Republic, has been commissioned by the British Red Cross to deliver a ground-breaking climate change filter for social media.

The augmented reality (AR) filter which can be accessed exclusively on Instagram, highlights the impact of extreme weather conditions caused by climate change.

Users can immerse themselves in multiple locations that have been severely affected by wildfires, drought, heatwaves and flooding.

The British Red Cross is working in 192 countries across the world and help communities stand strong in the face of climate change.

From providing vital training, to using innovative technology, their teams are reaching people in the here and now – so that when the next flood, cyclone or heatwave happens, they are ready.

Richard Blewitt, Executive Director of International at the British Red Cross said:

“People around the world are feeling the impacts of climate change, not just abroad but in the UK too.

“Red Cross teams are on the ground now, helping communities adapt, respond and recover to the impacts of climate change, whether that’s supporting those whose homes have been destroyed in flooding or farmers whose livelihoods have been damaged by extreme drought.

By working with Social Republic to create these innovative and educational AR filters, we are able to raise awareness that climate change is happening right here, right now and the Red Cross are always there to support those in crisis.”

CEO of Social Republic, Rob Illidge added:

“It’s an honour to work alongside the British Red Cross to deliver an insightful climate change filter on Instagram to showcase the effects of climate change.

As an ethical agency that is aware of our impact on the planet, we are passionate about highlighting the devastating impact extreme weather is having on communities around the world.

We all have an opportunity to make a difference, and the time is now.”

The filter can be found on the British Red Cross’ Instagram page by selecting the filter icon, or by opening the Story camera and searching for ‘Climate Change by British Red Cross’.

Social Republic has established itself as a leading global agency, having developed a client base in the United Kingdom, Australia and the United States.