SPARBAR Inc., the North American distributor and IP licensee of the U.K. created SPARBAR®-branded boxing fitness equipment, is pleased to announce the start of the global campaign „Ready – whatever your opponent“.
The global campaign rollout kicks off with a digital billboard at NYC Times Square, sponsored by SPARBAR® Athletic Advisor and global sports management superstar Amy Zhou, who operates the Mayweather boxing gym in the same area.
SPARBAR® brand founder and CEO Jasvinder “Jazz” Gill about the campaign kick-off: “Sometimes, action speaks louder than words, and you can’t have a bigger action than having your sports brand advertised in Times Square. We’re proud of the team and community we built around the SPARBAR® brand, and are now using our resources to make our mission known: to make boxing as a sport accessible to anyone.”
The SPARBAR® team released its newest edition of its viral workout equipment recently. The boxing and fitness equipment innovator sets a new benchmark of excellence with its latest innovation – “The SB1 Collection”.
The associated campaign was created by UK-based daughter studio. Jazz about the collaboration: “We are proud to acquire a long-term partnership with Daughter Studio who boast clients such as Rolls Royce, WWF and Pininfarina Battista. Daughter will play a major part in the continued success of our digital global footprint as our expansion roadmap.”
The international roll-out is backed by pro athletes and celebrity boxing enthusiasts such as Roy Jones Jr., Kevin Hart, Apl de Ap (Black Eyed Peas), Rodney Jerkins, Michael Bisping and Scott Adkins – to name but a few.
All SPARBAR®-branded fitness products are stress tested to satisfy the world’s heaviest hitters, yet are designed for anyone – no matter what age, gender or fitness level – to enjoy exceptional resistance and rhythm in a boxing workout.
