2024 has got off to a storming start for super supplement innovator, Revive Active, with a number of notable Award wins and exciting new contracts to boost the company’s continued growth in the UK market.
The VMS specialist has secured product listings in selected WH Smith Travel Stores in some of the UK’s largest airports. The contract includes distribution of its 7-day “superhero” travel packs – providing customers with a convenient and easy way to continue to support their wellbeing with high-quality supplementation when on holiday or travelling for work. The full product listings comprises:
- Revive Active Orange & Mango 7-Day
- Revive Active Tropical 7-Day
- Zest Active 7-day
- Beauty Complex 7-Day
- Joint Complex 7-Day
The retail roll out – starting from February 23rd 2024 – will be supported by an in-store gondola end promotion and Front Of Store digital screens, as well as via digital fascias in both Stansted and Heathrow. The creative theme is ‘Ready To Feel Super?’ encouraging consumers to use their travel time (which starts right now!) to rejuvenate mind, body and beauty.
To add to last year’s fantastic Marie Claire Skin Care Award 2023 for Beauty Complex, Revive Active is already topping up the trophy cabinet this year with a superb win: Zest Active is Winner of Best Energy Supplement in the coveted 2024 Women’s Fitness Nutrition Awards. In addition, Revive Active has also been awarded a number of additional accolades in the Women’s Fitness Awards:
- Revive Active Joint Complex (£39.95): Collagen For Joints; Highly Commended
- Revive Active Zest Active (£29.95): Multivitamins; Honourable Mention
The Awards were announced online on 24th February 2024, as well as winners appearing in the March issue of the magazine (print circulation:19,267; monthly visitors online: 51,861). Revive Active has the rights to use the Winner’s Logo online, via social media and in retail promotions, helping to drive consideration and influence purchases.
Judges on the panel for the Women’s Fitness Nutrition Awards commented “The 2024 awards were fiercely competitive, which meant choosing the winners was incredibly tough, but the review process set Zest Active apart from others on the market.”
And, Zest Active has also just won Silver in the Best Vegan Supplement Category in Vegan Food & Living’s Product Awards 2024, which will be highlighted in the May issue of the magazine.
Nicola Fitzmaurice, Head of UK Marketing at Revive Active, comments, “We’re absolutely thrilled with this positive start to the new year for Revive Active. Securing a partnership with flagship retailer WH Smith is a real coup for the brands and we’re delighted to be able to offer our super supplements to business and leisure travellers looking to support their wellbeing as part of their daily routine but now “on the move.” Diversifying into the travel category is an exciting move for us and we look forward to seeing the expected sales growth.
“And, the Awards continue to roll in for Revive Active! The Women’s Fitness Nutrition Award Win for Zest Active and a commendation for Joint Complex is fabulous. Women’s Fitness is an increasingly popular media title and all product entered into the Awards were tried and tested by an expert team of independent nutritionists, with each of the winners selected for nutritional merit, quality of ingredients and performance benefits. Acknowledgement for Zest Active in Vegan Food & Living’s Product Awards 2024 is also a proud moment for us. Recognition in these latest Awards is testament to the quality of our products, combining power, convenience, taste and effectiveness to achieve a SUPER YOU no matter what stage of life you’re at!
“This latest news is just the start of our ambitious growth plans in the UK – so watch this space!”
