Branding and design agency Studio LWD has been commissioned to undertake a brand consolidation process for Blackpool charity Empowerment.
Empowerment manages and delivers a series of community engagement initiatives in Blackpool. Its services include Blackpool Advocacy Hub, Lived Experience Team, Healthwatch Blackpool and The Den, with projects including Elliot’s Place, Motivate2, PANDA, Poverty Truth Commission and Safer Streets Project.
A brand review with Studio LWD identified that the multiple service and project brands managed by the charity would benefit from being brought together in a way that maintains their individual identities, while aligning visibly as part of the overarching Empowerment brand.
Empowerment CEO Mike Crowther said: “It is my privilege to lead Empowerment, a Blackpool based charity, passionate about getting people’s voices heard, especially those who are never listened to.
“As a charity with a long-term commitment to supporting our local communities and improving lives, it’s important that people clearly understand what we do and can see it as part of the whole, wider mission.
“The rebranding process undertaken by Studio LWD will seek to bring together and link up all our brands to demonstrate their activities within the core values of Kindness, Justice and Equality that underpin all of Empowerment’s work.”
Studio LWD creative director Laura Weldon said: “The team here at Studio LWD are all hugely excited to be working on this project in support of the vital work that Empowerment delivers in Blackpool and the Fylde Coast.
“We’re currently undergoing an in-depth strategy development process which will then become the basis of an action plan for roll out across the end of 2022 and early next year.”
Founded in 2012 by creative director Laura Weldon, Studio LWD is a ten-strong multi-service brand-building agency with experience working with some of the world’s most iconic brands including Virgin, Nike, Tesco, Aldi and the British Council.
