FIRST LOOK: 11 Central unveils CGI of venue opening November 2023

Hotly anticipated experience venue 11 Central announced today it will be teaming up with artisanal vodka producer Black Cow.

The West Dorset-based vodka will be hosting the ‘Black Cow Terrace’ part of the new bar’s 2,000 square foot outdoor space. Guests will be able to sit back, relax and enjoy a delicious Espresso Martini, whilst marvelling at the incredible city views.

Made from the milk of grass-grazed cows, Co-founders Paul Archard (Archie) and Jason Barber are excited to bring their unique drinks brand to Central Bay, Salford Quays. Punters can expect to see Black Cow in several cocktails including the 11 Central’s signature “Strawberry Moo-secco”.

Founded in 2011, Black Cow Pure Milk Vodka is crafted by separating milk into curds and whey. The curds make cheese and instead of the whey going to waste, the distillery apply a secret recipe to turn it into vodka. The use of milk as a single source ingredient is what makes Black Cow so exceptionally smooth.


Jason Barber is a dairy farmer based up the road from the Black Cow distillery in West Dorset. His family farm – that he continues to run – has been in his family for five generations. The vodka distillery also operates ‘Black Cow Saloon’ in Lyme Regis, a new Vodka Espresso Bar designed to showcase the brand’s signature serves.

Speaking about the partnership, Co-founder Archie said: “We’re thrilled to announce our collaboration with Seven Brothers at 11 Central, right in the heart of Manchester’s dynamic MediaCity.

“Our shared passion for Zero Waste and sustainable practices makes this partnership particularly exciting. We’re eager to play our part in the city’s ongoing development and can’t wait to try the 11 Central team’s Black Cow cocktail creations.”

11 Central will open its doors with a press and media launch on Thursday 16th November before fully opening its doors to the public from Friday 17th November 2023.

The launch weekend (Friday 17th November and Saturday 18th November) will offer a chance to experience the unique drinks menu and taste the new food offering.

The launch weekend will also promise entertainment with dancers, live music, magic, DJs and lots more across the Saturday and Sunday, as the new exciting venue will deliver on its promise of ‘expect the unexpected’.

CEO of SEVEN BRO7HERS BREWING CO and part of the team heading up 11 Central, said: “Working with the team from Black Cow has been a pleasure and we are excited to see the Black Cow Terrace come to life and be open to the public. Black Cow is a unique take on this classic spirit. It is very exciting to come together, as they really echo what we are trying to achieve with 11 Central – expect the unexpected.”

He added: “With this new venue we’re combining a mainstream beer offering alongside craftsmanship from our brewery, gin distilleries and vodka distillery partners. We will offer twists on classic drinks, which will hopefully be something that visitors come back to us for time and time again.

“The food offering is also a new adventure for us, it will be unlike any of our other venues. It has been exciting to challenge the team to craft a completely new experience. We can’t wait to see all the hard work come together as we open this week.”