A Christmas donation from a York PR firm will help Alzheimer’s Society fund research and provide care and support to those suffering from the progressive illness.
The £500 donation comes from Partners PR, which is continuing its 35-year tradition of supporting a charity instead of buying Christmas gifts for clients.
Partners PR director Monica Green said: “This year we chose the Alzheimer’s Society because a number of our team have relatives who have recently been diagnosed with the disease, including my own father. We know how distressing and devasting it can be for both the sufferer and their family members, and we hope our donation can help make their lives a little easier.”
Julie Henderson, Lead Community Fundraiser – North Yorkshire, Hull & East Riding, said: “Thanks to Partners PR’s generous donation and supporting us this year we are able to provide help to those living with dementia today, and hope for a future where dementia no longer devastates lives.
“We are also appealing for more volunteers to help us to deliver a wide range of fundraising events that we organise across the region to raise more vital funds and to support our local services with social activity groups.”