Which would be more likely to sway you into a job offer? Would you rather your new employer upped their monetary offer, or would you prefer more lucrative perks?

That’s exactly what Bolton digital marketing agency, The Audit Lab, wanted to know. They asked the British public ‘When looking for a new job , which is most important to you; higher salary or better benefits?’ and have taken an in-depth look at each region’s answers.

For the South East of the UK the answer was pretty clear: 56% would opt for a higher salary as opposed to 44% who wanted a perk or two.

Claire Crompton, co-founder and director of The Audit Lab, believes there does need to be a mix of the two:

“Different people want different things out of their careers, and that goes for both direction and rewards. What employers need to understand is that the most valued work perks aren’t arbitrary things such as free fruit and office beers. Whilst those things are great, people want their job to add value to their life, but also to be appreciated. Rather than adding a zero to their paycheque, could you help them out financially elsewhere? Pension contributions, a share scheme, or helping with childcare? That way you’re striking the perfect balance between the two.”

Buzz Carter, SEO Manager at Essex-based DotcomBlinds, agrees with the majority: “Lots of the popular benefits I feel are double edged swords, unlimited vacation days lead to employees taking less holiday and feeling about it, free breakfasts/dinners try encourage you to stay at work longer etc. So rather than having all these benefits that sound good but ultimately aren’t as enticing as they’re made out to be, I’d rather have some extra money in my pocket with the ability of choosing how I reward myself rather than someone picking a way to treat me.”

The break down was as follows:

  • 18 – 24 year olds – 52% higher salary, 48% perks
  • 25 – 34 year olds – 65% higher salary, 35% perks
  • 35 – 44 year olds – 61% higher salary, 39% perks
  • 45 – 54 year olds – 53% higher salary, 47% perks
  • 55 – 64 year olds – 55% higher salary, 45% perks
  • 65+ year olds – 55% higher salary, 45% perks