93% of UK Consumers say they would buy Taiwanese Products in the Future

Taiwan’s leading innovators took centre stage at Westfield White City this October at the Taiwan Select Pop-Up Showcase 2025.

Organised by the Taiwan External Trade Development Council (TAITRA) and the International Trade Administration (TITA) from Taiwan, the five-day event featured 25 award-winning Taiwanese brands, each recognised with the prestigious Taiwan Excellence mark for innovation, quality, and sustainability. The showcase introduced UK consumers to new products that define modern Taiwanese design.

During the event surveys were taken to receive visitor feedback. The feedback highlighted strong engagement from UK consumers and a strong commercial opportunity for the companies exhibiting. The responses found that:

• An impressive 95% said their perception of Taiwanese products improved after visiting the showcase
• 93% said they were likely or very likely to buy Taiwanese products in the future
• 91% would recommend Taiwanese brands to others
• When asked what they most enjoyed about visiting the stand, 70% of respondents chose the innovative, high-quality products

Smart tech, wellbeing and lifestyle innovation peaks consumer interest

Taiwan’s advanced technology products were chosen by 78% of visitors as the most interesting on the stand.

Many technology brands from Taiwan exhibited, including Acer, showcasing its intelligent mobility products including the Free Sense Smart Ring (Gen 1) and Predator Utility Lite Backpack. ASUS impressed at the showcase with the VivoWatch 6 wearable; and GIGABYTE caught eyes with the AERO X16 laptop, AORUS FO32U2P gaming monitor, and X870 AORUS Stealth Ice motherboard.

As well as technology products on the stand, wellness, health and lifestyle products caught consumer attention. The survey data found that health, wellbeing and lifestyle brands were chosen by 40% of visitors as being of interest.

The KYMCO, Freerider, and Heartway Medical showcased smart foldable scooters were popular, as were OptiqB’s glasses-free 3D film display, and JIYONSON’s BeanGo Cube coffee roaster.

The Vinxper’s adjustable electric wine aerator and Aromase, Juniper Scalp Purifying Liquid Shampoo and Head-To-Toe Shampoo & Body Wash also caught eyes.

Sustainability featured heavily in fashion and travel products, which saw a lot of shoppers admiring the with Uni-Paragon’s deya marine-recycled roll-up backpack. The UKL Enterprise pineapple-leaf fibre garments were also of interest to shoppers looking for sustainable clothing options, and Acer’s Predator Pulse luggage combining durability and futuristic style, saw a lot of interest from consumers who like to travel.

Taiwanese food and drink delicacies receive interest from shoppers

On the stand, there was also the opportunity to try Taiwanese delicacies during the Happy Hours on Thursday and Saturday, and throughout the week. Over half of visitors said the appeal to the stand was to explore new food and drink from Taiwan. This included Your Zesty Bliss bubble fruit tea, Pineapple cakes from Taipec and Bubble (Boba) tea from T4.

With awareness, affinity, and purchase intent trending upwards on all products at the Taiwan Select Pop-Up Showcase 2025, the event demonstrated Taiwan Excellence’s global appeal, turning curiosity into connection and innovation into commercial opportunity.

About Taiwan Excellence

Taiwan Excellence believes that only innovation can bring about change for a better life. A cross-disciplinary team of jurors search and hand select innovative brands in Taiwan that are breaking the mould in sustainability, design, research, and development. The Taiwan Excellence mark has become one of the world’s most coveted and recognizable symbols of quality and design, showcasing Taiwan’s outstanding product innovation around the globel.

The following products were on display:

Urban mobility

• KYMCO – Agility eScooter
• Freerider – Luggie Elite Deulxe electric mobility scooter a versatile, lightweight folding mobility scooter
• Heartway Medical – a range of foldable mobility scooters

Health, Fitness & Beauty

• Acer Free Sense Ring (Gen 1)
• Your Zesty Bliss (YZB) Boba Tea Pineapple Green Tea And Strawberry Popping Boba, Dragon Fruit Green Tea And Lychee Popping Boba, Passion Fruit Green Tea And Mango Popping Boba
• Microbase Loyalcare Nebulizer System, GOCare Portable Nebulizer
• PocketAir  – fresh air you can carry in your pocket,  a brand of inhalation atomization lung therapy
• Aromase –  Juniper Scalp Purifying Liquid Shampoo, Juniper Head-To-Toe Shampoo & Body Wash 3 steps-Home Scalpcare Solution
• Aurai – latest accessories for a luxury spa
• Sun Own Industrial – Foam Roller and Massage Grid Ball, Atunas surf board
• Sower Tech – LUFT Mask – Smart Photocatalytic, Consumable-Free Personal Air Purifier, LUFT, Duo – Dual-Effect Photocatalytic

Fashion & Travel

• Uni-Paragon – Deya Marine Recycling Roll-up Beach Cleaning Backpack
• Acer – Predator Utility Lite Backpack
• Acer – Predator Pulse carry-on luggage
• AsusTek – Vivowatch 6
• UKL Enterprise Sustainable Fashion – Pineapple Leaves Fiber (PALF) Women Pineapple Leaf Fiber Knitted Bag, Pineapple Leaf Fiber Skirt, Pineapple Leaf Fiber Dress

Smart living

• Vinxper – the world’s 4th Gen adjustable electric wine aerator
• JIYONSON BeanGo Cube(R) Coolbean Cooling Machine and Coffee Roaster
• OptiqB – 3D without the glasses
• Aver Media Technologies – Dualcam Elite Go Gc313pro and X’tra Go Gc515 webcams
• Gigabyte Aorus Fo32u2p Gaming Monitor, Aero X16 Gigabyte Gaming Laptops , X870

Aorus Stealth Ice

• In Win ModFree Mini, RL200 2U Liquid-Cooled Rackmount Chassis, IW-RL400 4U Liquid-Cooled Rackmount Chassis