Moloco Appoints Ned Samuelson as New Global Head of Business, Moloco Commerce Media

Moloco, the leader in operational machine learning (ML) and performance advertising, has announced the appointment of Ned Samuelson as Global Head of Business, Moloco Commerce Media. In this role, Samuelson will focus on expanding Moloco’s retail business and collaborating with customers to grow and optimise their commerce advertising. He will lead global growth efforts, overseeing teams dedicated to business development, customer experience, strategy, and operations.

Over his 12-year career at Criteo, Samuelson built and led commercial teams focused on helping clients achieve measurable growth. As Managing Director, Growth US, and previously VP of North America Sales, he expanded Criteo’s client portfolio beyond e-commerce into retail, finance, automotive, and more – partnering with brands such as Bed Bath & Beyond, Macy’s, Dick’s Sporting Goods, Puma, Foot Locker, and Booking dot com. He led a $500M+ existing business and a $70M+ new business team, always with a focus on driving customer value. Samuelson has spent his career creating performance-driven solutions that meet market needs. At Moloco, he’ll help retailers and marketplaces worldwide unlock incremental revenue through best-in-class machine learning and an easy-to-use platform.

“I’m thrilled to join Moloco because of the people, the product, and the performance. It’s a world-class team with what I believe is the fastest-growing retail media platform in the market today. The combination of cutting-edge machine learning and a focus on real business results sets Moloco apart. I’m excited to help expand that impact to even more happy clients”, said Ned Samuelson, Global Head of Business, Moloco Commerce Media.

Samuelson will lead a team focused on Moloco Commerce Media, an enterprise software solution that empowers retailers and marketplaces to build and grow their own advertising businesses. It offers a flexible, high-performance AI platform that delivers relevance, results, and automation – enabling scaled, streamlined ad operations, and driving measurable revenue growth. Moloco Commerce Media currently manages advertising spend that has grown by 10x over the past two years.

Samuelson’s arrival comes at a pivotal time: Moloco recently announced a new partnership with Wayfair, one of the world’s largest online destinations for home goods, to enhance its advertising business. Moloco is proud to power the advertising businesses of leading global marketplaces and retailers, including Musinsa and Demaecan. Today, Moloco Commerce Media serves more than 100,000 advertisers globally and recently activated over 10,000 advertisers in a single day.

Samuelson holds a bachelor’s degree from Duke University, where he competed as a member of the Men’s Tennis Team. After graduation, he spent two years playing professional tennis around the world before launching his business career.