A knockout combination – Proaction Martial Arts & Fitness announces new Non-Executive Director

Proaction Martial Arts & Fitness is kicking things up a notch as it continues its franchise expansion – welcoming Paul Lewis, Managing Director of Pitman Training, to the team as its new Non-Executive Director – bringing a wealth of franchising know-how.

Paul is no stranger to the Proaction family – in fact, his connection goes back more than a decade, when his children first stepped onto the mats at their local club. Since then, he’s watched Proaction grow into a local powerhouse with 15 thriving clubs across Northamptonshire, Bedfordshire, Oxfordshire and the East Midlands.

“I’ve always admired what Tom and Jas [Nicholson] have built with Proaction,” said Paul. “When they came to me with the news that they were ready to franchise, I couldn’t wait to get involved and share my experience. I’ve known them for over 10 years now and always believed they had the potential to grow the right way.

“Their values have always really stood out to me; they genuinely care about the people and communities they serve while also instilling determination, confidence and resilience that goes far beyond the doors of the gym and classroom.”

Now stepping into the ring as Non-Executive Director, Paul will play a part-time, board-level role – offering valuable strategic direction.

“It’s a passion project for me! It’s giving me the chance to support a brand I’m personally connected to while continuing my role at Pitman Training. I aim to draw on my extensive franchising experience to offer guidance to ensure Proaction’s expansion and transition to a franchise model stays true to its roots.”

For Tom Nicholson, Proaction’s Chief Instructor and Director, Paul’s appointment is essential for the brand’s next chapter. “Paul’s been part of our story for years, both as a parent and a supporter. He really understands what makes us tick – our values, the way we’ve grown the business and our emphasis on creating community spirit.”

And Paul shares Tom’s enthusiasm. “The Proaction brand truly packs a punch! It’s a privilege to support Tom, Jas and the team as they start their franchise journey.”