AFA Productions Announced as Lead Sponsor of The Prestigious Asian Icon Awards

In celebration of its soon-to-be released inaugural feature film launch APNAS, Manchester-based AFA Productions, part of the AFA Group, has signed a sponsorship deal with The Prestigious Asian Icon Awards to be the major sponsor of the 2025 event.

The national award ceremony, which is being held on 11th May in Birmingham, is a celebration of outstanding individuals who have ‘made significant contributions across various fields such as business, entertainment, culture, technology, and social impact’.

The distinguished event honours ‘trailblazers who not only excel in their professions, but also inspire and positively influence their communities’. The awards strive to recognise individuals from all over Asia who have demonstrated exceptional leadership, vision and determination.

Fiaz Ashraf, Founder and CEO of the AFA Group comments: “AFA Productions is currently in post-production for our hard-hitting, crime-based drama Apnas, meaning ‘our own’ in Punjabi, which is set for theatrical release later in the year, and the Prestigious Asian Icon Awards is very much aligned with our vision for AFA Productions.

“This highly esteemed event represents a celebration of breaking new ground in the Asian Community, and as such we are excited to extend our support by coming on board as the key sponsor.

“I am very looking forward to meeting the worthy finalists and winners on the evening, and commending them personally on their substantial achievements.”

Taz Khan of The Prestigious Asian Icon Awards states; “We are deeply grateful to Fiaz Ashraf and AFA Productions for their invaluable support as a key sponsor of the Prestigious Asian Icon Awards. Their dedication to excellence and innovation perfectly aligns with our mission to celebrate the outstanding achievements of individuals who inspire and lead within the Asian community.”

In showcasing Apnas at the much-coveted awards evening, the highly anticipated film will have full visibility, with a branded presence on the stage, across social media platforms and on all promotional material connected with the event.

Apnas is a captivating feature film set in Manchester, exploring the lives of two British Pakistani cousins as they navigate the treacherous waters of the criminal underworld. The film delves into their moral journey, shedding light on the dual existence they lead amidst traditional family expectations and social pressures. From rags to riches, and ultimately facing the spectre of death, ‘Apnas’ poses the griping question: will they make their escape in time and faith?

The production is being co-directed by leading industry professionals Ashley Chin and Darren R.L. Gordon. Ashley, a highly-acclaimed actor and film director, began his prolific acting career in 1999 in the BBC film ‘Storm Damage’, and has held roles in other major productions including ‘The Fixer’, ‘Law & Order’, ‘Starred Up’ and ‘Fedz’.

Eminent Director, Agent and Acting Coach Darren, works with an ever-increasing number of high-profile clients and industry specialists; as an agent, he has supported members of his cohort to secure significant roles in major productions.