Allstar rebrands, reflecting its evolution of payment solutions for UK businesses

Allstar, the UK’s leading fuel, EV and business expense payment company, today announces its new rebrand, including an updated look and feel along with a new website, reflecting its proposition evolution, natural development of the business and its mission of reducing complexities for the UK’s fleets.

In a rapidly changing world, businesses are redefining their needs, blurring the lines of payments for refuelling, recharging and wider business expenses. Allstar has consciously evolved over its 40 years beyond a leading fuel card provider to support businesses with their evolution to electrically fuelled fleets, as well as wider business expenses.

Allstar’s newly launched website showcases its comprehensive suite of solutions for businesses, including a simple to use card selector tool to help prospective customers access the solutions available that will best suit their businesses needs along with information on how Allstar can better support them. This sits alongside a comprehensive hub of thought leadership content and insights to help build the knowledge of its audience.

By revamping the website’s user experience to include enhanced functionality and a customer-centric focus, viewers can more easily navigate and access the information they need and won’t be marred by unnecessary jargon muddying the waters. Additionally, a fresh approach to imagery and colour better reflects the company’s evolution.

Customers attending the company’s recent Allstar Alliance event got a preview of the rebrand. Held at the University of Warwickshire, the one-day event explored the key trends in mobility and alternative fuels, including the journey to EVs that many businesses face today, with a primary focus on education and collaboration.

Paul Holland, Managing Director, UK Fleet at Allstar, said: “While Allstar maintains its industry leading fuel network, our focus is ultimately on what UK businesses need to make payments easier. Over the years that’s meant our product offering has evolved to enable customers to pay for other essentials they need when on the road – whether it’s a toll fee or a hotel for the night. And with the move to electric vehicles intensifying in recent years, bolstered by the government’s ban on the sale of new petrol and diesel vehicles from 2030 – we’ve amplified our offering to support these needs too.”

He added: “Not only do we look at what our customers can pay for but how, and the impact it will have on their business decisions. While we have updated our branding, our mission is as clear as ever – to remove the burden, complexities and challenges in payments that make it easy for companies to focus on managing and growing their business.”