Amdaris launches AI-accelerated product design sprints to spearhead creative innovation

Amdaris, an Insight company, has introduced artificial intelligence to its product design creative process to combine human and tech-powered creativity, while maintaining objectivity.

Centred on the Double-Diamond Design Process Methodology, the design sprints empower Amdaris’ product design team to reassess designs against a customer brief. In product design there can be subjectivity, and the AI-powered design sprints bring objectivity throughout the process.

For example, artificial intelligence can be used to record and analyse team ideas, logging and refining data. This data is then analysed directly against the customer brief.

Aaron Parker, Head of Product at Amdaris, commented: “Creative problem solving is essential in Product Design, and at Amdaris we understand the value of innovation within creative processes. It’s easy for a design team to ‘fall in love’ with an idea, but that idea can move away from the original brief. Artificial Intelligence can therefore be another tool in the toolkit to bring objectivity and a closeness back to the brief.”

Amdaris’ AI-accelerated product design sprints are tools used for clients who are open to artificial intelligence within the process, and complement the human element of the designs.