Digital agency Bespoke has won the contract to deliver a new lead-generating website and digital marketing for Carnforth-based Strongdor.
From its purpose built 42,000 sq ft manufacturing facility based in Lancashire, Strongdor manufacturers a range of bespoke, high quality, steel doors for major retailers including Asda and Next, through to mid-size manufacturers and office locations, as well as small independent shops and modular buildings.
Having recently moved to its new purpose-built manufacturing facility to cater for ongoing growth, Strongdor has already increased capacity by 58% and has space for further expansion by an additional 100%.
Strongdor Head of Marketing Sarah Cooper said: “We are delighted to be working with Bespoke to deliver the next stage in our marketing strategy. Aligning to the high growth plans of our business, the website will be fundamental to their success, and we are really looking forward to working on the project with the team.”
The new website from Bespoke will aim to channel visitors through to the products most relevant to them, providing a more tailored user experience to maximise the customer journey throughout the site.
Bespoke co-founder and CEO Steve Brennan said: “Strongdor works with a very wide range of customers with varying requirements. The new site will build upon the information available in the existing brochure site but will guide customers more directly to the products and information most relevant to their needs.
“The digital marketing campaign will also target Strongdor’s various customer demographics through the most relevant channels to them. Tailoring the overall experience will make it easier for customers to get to the products they want, resulting in a greater percentage of completed transactions for Strongdor.”
Employing 12 staff in both Lancashire and London, Bespoke is a lead generation specialist agency. As well as designing and building websites, the agency also delivers online campaigns through retainers to help in-house marketing teams maximise their returns from their online spend.