Branding and design agency Studio LWD has launched a new YouTube channel for marketers from across the UK.
Brand-Ed is a new online video series featuring advice, tips and thought leadership on branding and design from Studio LWD creative director Laura Weldon, drawing on her experiences as the founder of the ten-strong, multi-service, brand-building agency, and from her time working with some of the world’s most iconic brands including Virgin, Nike, Tesco, Aldi and the British Council.
Garth Dew, director of Preston-based GD Video which produced the first suite of videos for the channel, said: “Laura came to us looking for a way to really get across her passion for branding and marketing, providing valuable insights based on her experience working with everyone from major brands to pre-funding start-ups.
“We shot the first suite of videos as a natural conversation and this will now be broken into multiple assets optimised for web and social.”
Studio LWD creative director Laura Weldon said: “These days it seems anyone with a dashcam can post their views on the internet and we’re almost lost in a sea of opinion. But we want our Brand-Ed videos to stand out from the crowd, with a professional look and feel that helps the viewer intuitively sense they can trust the content within, and that it will be a worthy investment of their time.
“GD Video works with in-house teams and agencies and pride themselves on telling authentic and cinematic stories that humanise brands and connect with audiences, which is exactly what we want to achieve with Brand-Ed.
“Working with them on the first tranche of videos, our aim was to show the professional statement-of-intent behind Brand-Ed, which we intend to make into a resource and community for like-minded individuals in the creative industry.”
