Launched this week and running throughout Dry January, Mindful Drinking Festival creator, Club Soda, is opening the UK’s first alcohol-free off-licence, with 70+ brands taking part.
The pop-up store will give customers the chance to discover the wide range of alcohol-free drinks available in the UK and pick up a new favourite tipple to try throughout December, January and beyond. To celebrate the opening day, the off-licence is hosting a Bottle Swap. The first 50 people who visit the pop-up with an unopened bottle or can of alcoholic drink be able to swap for a non-alcoholic equivalent, whether that’s a spirit, fizz or even a beer!
Perfect if you’re planning a hangover-free festive season, to challenge yourself to a Dry January or to give a loved one an alcohol-free Christmas present, the alcohol-free off-licence is for you. The many brands that customers can try in-store include Everleaf, Lyre’s, Thomson and Scott, Big Drop, Lucky Saint, and Adnams Ghost Ship 0.5%. Among the 70+ brands, there’ll be old favourites, new launches, UK and International brands, and several beers on draught.
The shop will also be hosting cocktail making and wine and beer masterclasses with experts such as Camille Vidal from La Maison Wellness, beer writer Emma Inch and wine expert Christine Parkinson.
