Consenna, the UK’s leading consulting, training and digital development agency specialising in innovative sales effectiveness programs for global IT businesses, has created a new Director-level role with responsibility for leading its expanding product solution portfolio. The appointment comes as Consenna expects to exceed £10.5m in turnover in the current financial year.

Simon Yates will join Consenna in early January 2021, having amassed over 15 years within the IT sector at both resellers and global vendors. In his most recent role, he led the Windows Commercial Category at Microsoft.

Assuming the pivotal role of “Product Management Director”, Simon will be responsible for the development and delivery of Consenna’s growing product solution portfolio, ensuring the highest level of engagement, impact, and quality, with best in class customer service of paramount importance. Commenting on his appointment, he says:

“Through my roles at HP and Microsoft, Consenna was a business that I already knew made a difference to customers and I’ve observed it expand and flourish of late.


“I’ve seen first-hand how much dedication, passion and experience has gone in to growing the business whilst building a team with an unrivalled diversity of skills. That means Consenna is able to deliver genuine, tangible impact to its customers and that really excites me for the years ahead.”

Simon’s career began when he gained a degree in Product Design and his passion for all-things product-related has never waned. He has an acute interest in the commercial side of a product’s value to sellers, customers, and manufacturers alike. This, combined with his depth of experience within the IT sector, will prove invaluable in his role at Consenna. Trevor Evans, MD at Consenna, continues:

“We’ve enjoyed significant growth this year and with planning for 2021 well underway, it’s vital we continue to recruit the very best, most credible talent the industry offers.

“Simon’s appointment marks another milestone for Consenna and further underpins our commitment to being a results orientated, customer led business. Being ahead of customer needs, both existing and future, ensures we’re not only solving today’s challenges, but also those they’re yet to confront. That is why Consenna exists. Simon’s experience will be invaluable in further elevating our customer proposition to ensure this mission is realised. I’m delighted to bring him on board.”

Outside of work, Simon is a proud dad and a keen advocate for the advancement of better education and workplace rights for those with disabilities, not least of all where technology can have a positive impact.

His role will be based in the South of England with travel to customer locations and Consenna’s Scottish HQ when required and once travel becomes easier.