YouTube-specialist Influencer Marketing agency Digital Voices has announced a string of high-profile client wins, as the agency sees unprecedented growth. New client wins include online homeware and furniture maker MADE.com, Magnum ice cream (Unilever) and Internet access and hosting services company Fasthosts.
The MADE.com campaign sees Digital Voices partner with YouTube creators in four markets: UK, Germany, France and Netherlands. The campaign is centred around giving creators room MADE-overs, decorated using MADE’s furniture.
For Magnum, the campaign raised awareness of Magnum’s True To Pleasure messaging and Magnum Ruby ice cream launch on Instagram and TikTok, in collaboration with singer Halsey. Digital Voices partnered with creators across five markets: UK, France, Germany, Italy and Spain.
Meanwhile Fasthosts is working with Digital Voices to sponsor over 20 YouTube creators to educate their UK audiences on Fasthosts’ product offerings and run a Techie Test competition to win a dream PC setup. Digital Voices has partnered with creators whose content engages people with an interest in fields such as IT and web development.
Digital Voices has seen a year on year turnover increase of 600% and has made a series of new staff hires in response to increasing demand for its services since the start of the pandemic. The company was founded just three years ago. Over the past year the agency has also worked with clients including Booking.com, the Post Office, Surfshark and recently Burt’s Bees.
According to Jennifer Quigley-Jones, CEO and founder of Digital Voices: “We are delighted to work with these high profile clients as more brands embrace long-form sponsored content. Content creators have been able to provide an unrivalled connection with audiences during the pandemic and are able to produce content quickly and safely from home. With brands looking to work more cost effectively and spread positive messages, partnering with YouTube creators is the ideal medium for our time.”
She continues: “While we remain YouTube specialists we are also pleased to launch our first campaign on TikTok with influencers increasingly working across multiple platforms. As we expand our offering across different digital platforms, our campaigns are also crossing more physical borders and we will be looking to shortly open our first European office.”