East Midlands Recruiter Spotlights Importance of Employee Assistance Programme for Temporary Workers

Cindy Gunn, People Director at Gi Group

Headquartered in Chesterfield and with hubs supporting candidates and businesses across the East Midlands, Gi Group, has announced its temporary workers will now be able to access an Employee Assistance Programme (EAP), alongside their permanent colleagues – an investment in people which boldly bucks the trend of widespread cuts to human resources.

Recent data has shown while demand for workplace mental health counselling has risen sharply from 45% of workers in 2021 to 57% in 2025, access to support through schemes like EAPs is falling – from 25% to 22% over the same period. It indicates that the economic uncertainty across the country has led to many businesses cutting their investment in employee wellbeing initiatives such as EAPs.

Cindy Gunn, People Director at Gi Group, said people are living in increasingly changeable times and with a continuing cost-of-living crisis, it is becoming harder for both temporary and permanent employees to balance income with outgoings – a central and universal challenge which EAPs were created to help navigate.

“We support around 8,000 temporary workers in the UK at Gi Group and among a growing mental health and cost of living crisis, we felt it was vital to develop and introduce a hybrid Employee Assistance Programme to support temporary workers in the same way permanent workers are supported both internally in our business, and which our clients can call on.

“We know it is not always realistic for businesses which rely on temporary workers to offer EAPs. It can be a very transient workforce, and the usage isn’t as high as with a permanent workforce. Yet there is evidence of need for EAPs for temporary workers and at Gi Group, we feel it is important that we’re looking after every single worker in the business, not just permanent employees.

“It doesn’t have to be a costly exercise for more businesses to bridge this gap within the temporary workforce. Employers just need to ensure they are supported and get creative. There’s lots that can be done if businesses think outside the box.”

Gi Group’s new temporary worker EAP consists of specially designed booklets on both financial and mental health advice, signposting to government approved key networks, helplines and expert advice. It has also recently introduced a shopping discount platform for its temporary workers to support the continued rise of the cost-of-living.

Data shows that proactive wellbeing support makes employees more than twice as likely to take no sick leave and eight times more likely to be very or highly productive.

Cindy added: “People can often feel ashamed or insecure about going to formal support networks at work, and while we have an EAP in place for our own permanent staff, we felt there was increasing demand from our temporary workers – and therefore also the temporary workers we place for our customers. Quite often people find it easier to open up to a stranger who’s an expert, rather than somebody they know.”

Gi Group said it is receiving regular feedback from its site and hub managers that the new EAP model has been well received. It has taken an active implementation approach, ensuring regular communication to temporary workers about what is on offer.

“We ensure we update the booklets regularly and we are constantly communicating advice and signposting to keep resources front of people’s minds. If we don’t, it’s all too easy for temporary workers to not realise the support is there or forget,” Cindy added.

Gi Group UK is headquartered in Chesterfield in the Midlands. Parented by Gi Group Holding, Gi Group UK employs close to 500 people in 2026 from 17 hub locations. Working across manufacturing, logistics, food and drink and many other sectors, Gi Group UK is uniquely committed to the creation of social and economic value for both employers and candidates alike.

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Author

Polly Donaldson

Eden PR
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