FAFF Coffee launches coffee bags made for mugs

Outstanding coffee doesn’t have to be such a faff, which is why the new kids on the block are bringing it to the masses. FAFF Coffee believes speciality coffee is for everyone, not just the AeroPress hipsters and grinder connoisseurs, but the mums on a mission, the campervanning couples and the self-described foodies with more taste than time.

So, how are they changing the face of coffee? With coffee bags, of course. Although we all like a little nostalgia, we aren’t talking about the tiny, tastes-like-a-weak-cup-of-sadness coffee bags of the past, we are talking BIG BAGS. The keyword being ‘strong’ – strong bags, strong coffee. Having identified two key problems with previous coffee bags – weak strength and bitter taste – founder Dave Law set out to make a change. It was simple really: double the bag size and source incredible speciality coffee to fill it with. All in all, resulting in the perfect coffee, for your humble mug with no faffing about.

Really, it’s all about quality and convenience. “If you can’t brew it on top of a mountain with just a stove and a mug, we aren’t interested”, says Law. That doesn’t mean they want you to leave the bag atop the mountain however… FAFF is dedicated to reducing the impact of its business on the world. From working towards a closed loop for packaging waste, to developing more sustainable ways to package the coffee, and reducing and offsetting the carbon produced during the lifecycle of the coffee – the brand is constantly looking for ways to become a more sustainable coffee business.

The key message here is that speciality coffee is the future, but great taste is waiting with open arms at FAFF. “I have always been obsessed with making outstanding coffee more accessible. In a country where over 80% of home coffee drinkers still drink commodity based instant coffee and less than 1% drink specialty-grade coffee, I realised that the fact that great coffee is actually quite difficult to make well is holding back specialty coffee from capturing more home coffee drinkers.”

Basically, it’s just a mighty great taste. Make Coffee. No Faff.