Feel Good Club and Manchester’s Finest have joined forces with Jack Arts to spread messages of positivity on outdoor spaces and billboards across the City of Manchester, this January.
Launched in the city on Blue Monday, which is claimed to be ‘one of the most depressing days of the year’. The most common factors that cause this is are a combination of the dark winter nights, cold weather and the end of the Christmas and New Year festivities.
This year though it’s very different, with another lockdown in place, which is already impacting people’s mental health, Feel Good Club and Manchester’s Finest recognised this and came together to help spread some positivity with a set of simple, but strong and uplifting messages to let people know they’re not alone in how they feel.
When Manchester’s Finest and Feel Good Club started working on the campaign, Jack Arts kindly offered up their billboard and poster spaces across Manchester, to host these messages of support.
Commenting on the campaign, Miranda Banfield, of Jack Arts said “Bringing inspiration to the streets and positivity to our communities is at the heart of what we do at Jack Arts. We are delighted to be a part of this important project, displaying these powerful messages across Manchester, in the hope they are seen by those who might need them most.”
Co-Founder of Feel Good Club, Kiera Lawlor-Skillen added “Feel Good Club is all about spreading positivity and making sure that people know they aren’t alone in how they feel, whether that’s a good day or a bad day, so on blue Monday it was more important than ever for us to do something that could possibly bring a smile to someone’s face.”
Director at Manchester’s Finest, Steven Pankhurst commented “Finest was created for the people and ecology of Manchester. At a time where we all face our own unique challenges, we want to show support and spread a bit of positivity to everyone in our city.”
The posters, with messages of positivity, will be up across the city for two weeks, from Monday 18th January.
Feel Good Club
Feel Good Club was founded by two wives Kiera and Aimie Lawlor-Skillen, inspired by suffering with their own mental health issues. Feel Good Club initially started out as an Instagram community sharing positive messages and their own wellbeing tips and making clothing in their spare bedroom. Mid-way through the pandemic, they opened their physical space in the heart of Northern Quarter, a space which embodies their aim of normalising the conversation around mental health and feelings in general, where people can go judgement free whoever they are and enjoy the Feel Good Club ethos – currently set up as a takeaway, once open in full the space will host a variety of events based around becoming a happier version of yourself and reconnecting with the things you love to do, as well as live music and workshops.
Manchester’s Finest is a platform that champions the independents and creatives of Manchester – providing a service for the betterment of the city’s ecology, showcasing the very best in food, drink, music, arts and culture.
Jack Arts are a creative out of home agency, part of the BUILDHOLLYWOOD family, specialising in the art and culture space, crafting bold and unconventional campaigns across the UK. They work with a range of exciting clients from theatres, publishers and venues to local brands, promoters and charities. We own our own media space and alongside paper and paste posters and billboards love to get creative with 3D builds, installations, experiential activities, projections and more. They are also dedicated to providing a platform on the street for artists, through partnerships and their ongoing Your Space Or Mine initiative. Their street advertising campaigns work in harmony with their ongoing creative projects – They help each other thrive.
Jack Arts use street space to inspire and energise neighbourhoods, you can find them in the heart of Manchester communities, proudly displayed alongside the vibrant street art, inside the areas we live, work and play. They believe the visual culture of our cities should include social commentary so provide a platform on the street to start these meaningful conversations. Their aim is to catch the eye of the passer by, push boundaries and urge us all to see, think and act anew.