Joanne Clark and Andy King with V Formation’s director, Sue Carr.

East Midlands marketing and PR agency, V Formation, has boosted its team with the appointment of Andy King as strategic marketing director and Joanne Clark as digital marketing executive.

A veteran marketer with over twenty years’ experience across a range of sectors, Andy will spearhead strategic direction across several of V Formation’s key accounts and will use his wide-ranging business development expertise to help drive growth for the agency in the next phase of its ongoing expansion.

Having worked with several big-name brands early on in his career, including Raleigh, Boots and Cow & Gate/Milupa, Andy spent the formative part of his professional development at Capital One, where, as marketing and brand specialist, he was responsible for running successful direct marketing campaigns and looking after the company’s internal brand activity.

Andy then spent several years in senior marketing and communications roles for Remploy, a leading provider of specialist employment and skills support for disabled people, before taking on the role of commercial director at online florist and gifting company Bunches. He then moved into freelance contracting work, where he advised marketing departments for multiple charities and businesses, including Vision Express.


Most recently, Andy has worked as head of marketing and fulfilment at Cambridge Sleep Sciences, a role he will continue alongside his work at V Formation.

“V Formation is not your typical marketing agency that provides off-the-shelf services then leaves clients to it,” Andy explains. “The team is incredibly passionate about the work that V Formation does and brings heavyweight strategic insight and advice that adds real value to clients.

“Being part of a team where everyone can make a real difference and see where they are adding value is something that excites me. I look forward to working with a range of clients on a variety of initiatives and supporting the agency as it begins its next phase of growth.”

Joanne Clark also joins V Formation as digital marketing executive. Highly skilled in creating and implementing digital strategies, Joanne joins the company from Rock Fall Safety Boots, where she was responsible for content creation. Prior to this, she developed her digital marketing and e-commerce management capabilities at True North Sailing, CoMech Metrology and Sewing Online.

As digital marketing executive at V Formation, Joanne will assist with the planning, execution and optimisation of digital marketing campaigns for the company and its clients and provide the team with regular insights into current and upcoming digital trends.

Commenting on the new appointments, Sue Carr, director at V Formation, said: “With values that are completely in alignment with our own, Andy is a perfect fit for V Formation, and I am confident that his unbeatable skills and experience in the sector will bring enormous benefit to the business.

“We’re also really pleased to welcome Joanne to the team. In the short time she has been with us, her creativity and flare for client communications is already shining through, and she has quickly become an integral part of V Formation’s digital team.

“We have made these appointments at a hugely exciting time for V Formation,” Sue explains, “2022 has been a landmark year for us – we celebrated V Formation’s fifteenth anniversary in business, expanded the team, and increased turnover by 27 percent – marking a record year to date. We are looking forward to working with more businesses to provide strategic marketing and PR support as our team continues to grow.”

V Formation works with professional practices, family businesses and ambitious SMEs in the life sciences and high-tech sectors. It provides in-house marketing support, guidance on strategic direction and assistance with tactical marketing and PR.