The two female-led, British brands partner to deliver a luxury guest experience through premium in-room amenities
Hand Picked Hotels, a collection of 21 privately owned, luxury country houses and coastal retreats, has partnered with Noble Isle, a fragrance, bath and body brand, inspired by the rich, cultural heritage of the British Isles. The coming together of two female-led businesses will not only elevate the delivery of Hand Picked Hotels’ luxury guest experience, but create a more sustainable offering for guests through the use of refillable in-room bath and body products from 1st November.
Working together to identify a scent which best reflects the Hand Picked Hotels’ ethos and identity, products centred on The Greenhouse fragrance will initially launch in six hotels across the Hand Picked collection, including Bailbrook House, Norton House Hotel & Spa, Fawsley Hall Hotel & Spa, L’Horizon Beach Hotel & Spa, Rookery Hall Hotel & Spa and Rhinefield House Hotel.
The Greenhouse possesses a warm, botanical fragrance reminiscent of an English greenhouse at the height of summer gathering bergamot, honeysuckle and jasmine with refreshing hints of mint and melon and the unmistakably earthy scent of tomato leaf. This perfectly reflects Hand Picked Hotels countryside locations, surrounded by some of the UK’s most incredible countryside, and the ethos which rings throughout the hotels of using locally sourced, seasonal British ingredients in its restaurants.
Wanting to reduce the usage of single use plastics across the portfolio, partnering with Noble Isle will allow Hand Picked Hotels to feature refillable 250ml bottles of shampoo, conditioner, hand wash, hand lotion, shower gel and body lotion in each of the rooms, whilst maintaining the luxury standard the hotels are known for. At the end of its life, the packaging is all recyclable, and the bottles themselves are made from 50% recycled plastic.
In addition, Noble Isle products are vegan-friendly, cruelty-free and made in the UK using authentic, sustainable and natural extracts from celebrated British producers.
To accentuate the delivery of luxury, the hotels’ public areas will also feature the same, quintessentially British scent through Noble Isle’s reed diffusers.
Julia Hands, CEO & Founder of Hand Picked Hotels, adds: “Noble Isle is an incredible British brand and, when we were looking for a more sustainable option for our in-room amenities, it seemed like a perfect fit. At Hand Picked Hotels, we are focused on creating memorable experiences for our guests and Noble Isle share this ethos, believing in the transformative power of experience. We know how powerful scent can be when evoking memories, and we hope by creating a signature scent, soon across our entire portfolio, guests can continue to relive their extraordinary memories long after check-out.”
Katy Simpson, Found of Noble Isle notes: “I am delighted about our partnership with Hand Picked Hotels, as brands we have a great synergy in the experience we want to create for our customers. As the founder of Noble Isle, I am as involved today with product creation as I was at the inception.
Our luxurious Bath, Body & Home products are about creating memories through fragrance and experiencing the magical wonders of the British Isles from your very own bathroom, wherever you are in the world. A core concept of the prestigious Hand Picked Hotels collection is to encourage you to escape the everyday and experience Britain at its very finest. When you combine this rich heritage with uncompromising luxury and thought-provoking fragrance, just think of the memories and experience you can create.”
Hand Picked Hotels is a collection of 21 privately owned, luxury country houses and coastal retreats, founded in 2001 by owner, Chairman and CEO, Julia Hands MBE.