Harlequins partners with AccountsIQ to put data at the heart of rugby

Harlequins F.C. (“The Club”) has today announced a major partnership with cloud accounting leader AccountsIQ (“AIQ”). Under a multi-year agreement, The AccountsIQ Group will serve as the Club’s Official Data & Insights Partner.

With naming and branding rights to the Club’s iconic West Stand, coaches’ gantry, and laptops, the AccountsIQ Stand –  for the 2025/2026 season – will become the focal point for all data, insights and key-decision making across the Club, both on and off the field. Through data-driven insights, the AIQ Match Insights, Preview and Coaches’ Ledger content series will serve to deepen fan engagement and understanding and showcase AccountsIQ’s role in helping key decision-makers transform the way they work.

The partnership blends AccountsIQ’s market-leading cloud finance platform which delivers unparalleled transparency and control, from automating manual data entry to once-click consolidation of multi-entry accounts, with the Club’s ambition to bring best-in-class insights, data and storytelling to its fans.

Laurie Dalrymple, Chief Executive, Harlequins said: “We’re delighted to welcome AccountsIQ to the Harlequins family ahead of the new season as Data and Insights Partner and the title sponsor of the West Stand at The Stoop. AccountsIQ shares our commitment to using clear insights to drive progress both in our sporting performance and how the Club operates as a business, and the new AccountsIQ Stand will serve as a physical and digital hub for that activity for this season and beyond.”

Darren Cran, CEO at AccountsIQ, added: “This partnership marks a significant milestone for The AccountsIQ Group. The Harlequins brand – and especially its iconic jersey – is among the most recognised in the rugby world and across the wider sporting landscape. Becoming the club’s official data and insights partner reflects the strong synergy between Harlequins and AccountsIQ, and highlights the power of data and intelligence to drive teams forward and deliver results – whether for a finance team in business or a rugby team on the pitch. We wish the team every success for the season ahead and will be watching keenly from the newly named AccountsIQ Stand!”