Full service content marketing agency, HDY Agency, has been appointed by world-leading professional coffee machine manufacturer, EVOCA Group UK, to support its content marketing strategy following a competitive pitch process.
Established in 1924, the Italy-headquartered company has a portfolio of eight coffee machine brands and is committed to providing outstanding out-of-home coffee experiences for hotels, restaurants, cafes and offices in more than 100 countries worldwide.
HDY Agency has been appointed to lead on creating a comprehensive digital and creative campaign strategy to drive growth for EVOCA in the UK. The partnership will see the fast growing agency, which boasts a portfolio of international clients, uplift brand awareness of EVOCA’s Gaggia Professional and Automatic ranges, which have a long history of traditional Italian coffee making.
Angel Gaskell, co-founder of HDY Agency, said: “Partnering with EVOCA has been a great start to the year for us. We’ve come a long way since launching in 2018 and working with such an established and well-loved brand like EVOCA is a milestone achievement.”
Craig Jukes, Sales Director at EVOCA Group UK, said: “Our traditional routes to new markets have hinged on trade shows and meeting people face-to-face to show off what our products can do. Of course, the last twelve months has meant we had to swiftly pivot those plans.
“Working with the expert digital strategists at HDY will be an exciting new venture for us as we build upon our online approach. We’re looking forward to working with the team more closely in the coming months.”
HDY Agency was co-founded by Global broadcaster Ed James and accomplished marketeer Angel Gaskell in 2018. The award-winning agency has strong growth ambitions and is set to grow its global client base in 2021.
Specialising in developing creative campaigns, amplifying social moments, crafting killer strategies and making stand-out content for an international portfolio of clients, HDY spans a full spectrum of services and expertise including digital, social media and email marketing, design, brand development, PR, experiential, influencer marketing and search engine optimisation.
