If You Review launches the world’s first marketplace exclusively for Super Reviewers

If You Review has officially launched, introducing the world’s first online marketplace built exclusively for verified Super Reviewers – people who regularly leave genuine online reviews. The platform connects businesses with this exclusive community, helping brands build stronger online reputations while giving members access to significant discounts on products from participating vendors.

Customer reviews have become one of the biggest influences on online purchasing decisions, yet many businesses struggle to generate a consistent flow of authentic feedback. While most shoppers rarely leave reviews, a relatively small percentage of consumers account for the majority of reviews posted across major platforms.

If You Review was created around a simple idea: rather than trying to encourage every customer to leave a review, why not build a marketplace for the people who already do?

Membership is exclusive and every application is manually verified to help maintain the integrity of the marketplace. Applicants must demonstrate an established history of leaving online reviews, with additional qualifying review platforms planned as the community grows.

Businesses can apply to become approved vendors and list products at discounts of at least 20% below the lowest price available on their own website, with some products already discounted by as much as 75%.

If You Review does not ask for, require or incentivise reviews. Instead, it brings together businesses and Super Reviewers who already enjoy sharing honest feedback after making a purchase, creating value for both businesses and consumers alike.

The idea for If You Review came from husband-and-wife founders Elliot and Ellie James. While running her digital marketing agency, Ellie repeatedly saw businesses struggle to encourage satisfied customers to leave reviews despite delivering excellent
products and services.

After exploring the issue further, Elliot discovered that the majority of online reviews are written by a relatively small group of dedicated reviewers. Rather than trying to change the behaviour of the average shopper, he saw an opportunity to build a marketplace specifically for the people who already enjoy leaving reviews.

“Businesses invest huge amounts of time and money trying to encourage customers to leave reviews,” said Elliot James, Co-Founder of If You Review. ” We wanted to create a marketplace built around people who already enjoy leaving genuine online reviews, while helping businesses connect with customers who genuinely value sharing honest feedback. It’s a simple idea that creates value for businesses, Super Reviewers and, ultimately, every consumer who relies on honest reviews to make informed buying decisions.”

Co-Founder Ellie James added:
“For years I’ve seen clients struggle to build the online reputation they deserve. Reviews build trust, improve visibility and influence buying decisions, but they’re incredibly difficult to generate consistently. If You Review gives businesses access to a community of shoppers who already understand the value of sharing honest feedback.”

Since launching on 26th May 2026, If You Review has gained hundreds of verified Super Reviewers and more than 20 vetted vendors, including brands such as Keratin Complex UK and Oddly Epic, marking a strong start for the world’s first marketplace built exclusively for Super Reviewers.

The founders believe If You Review represents an entirely new category within e-commerce: a marketplace built around a previously overlooked group of highly engaged consumers who already play an important role in shaping online purchasing decisions. That belief has also been echoed by vendors joining the platform, with businesses telling the founders they see a genuine gap in the e-commerce market for a platform that connects brands specifically with established reviewers. Rather than incentivising reviews, If You Review is designed to bring businesses and naturally active reviewers together through genuine purchases and authentic customer relationships.

Businesses interested in joining the marketplace or shoppers who believe they qualify as Super Reviewers can learn more and register at If You Review