Salford Brewery SEVEN BRO7HERS has raised nearly £10,000 for the Tim Bacon Foundation through the sales of its Good Day IPA.
Launched in November 2019, Good Day IPA has been sold through the brothers’ web shop and on tap in its beer houses; 60p from each can goes directly to support the foundation.
For every can sold to the trade, LWC and Mathew Clarke wholesalers have been distributing at cost and a portion of sales have also been donated to this great cause. The beer has also been sold across various bars and restaurants, including New World Trading company group and The Alchemist.
Tim Bacon was a renowned restaurateur in Manchester. With business partner and now Foundation chair Jeremy Roberts he created the Living Ventures group, The businesses he led and worked in together changed the face of North West restaurant scene, Many of the popular bars and restaurants he created have now become national brands.
Following his passing in 2017, The Tim Bacon Foundation was established to recognise his achievements and to raise money for cancer charities.
Keith McAvoy CEO of SEVEN BRO7HERS, said: “The Tim Bacon Foundation celebrates Tim’s legacy within the hospitality sector and his legendary generosity lives on its work. We are proud to be part of a special community working together to keep his memory alive.
“Tim loved beer and we think he’d have loved a pint of Good Day IPA. With the support of our punters, this beer partnership has continued to raise money throughout the pandemic. It is great to support a charity close to our hearts at time where so many are facing great hardship.”
Good Day IPA is 4.7 ABV, available in a 350ml can and is currently sold for £2.00 on the SEVEN BRO7HERS web shop.
Combining traditional English and modern American IPA styles, the Good Day IPA is a refreshing beer. To intensify the flavours the brewers have double dry hopped using aromatic Simcoe hops, producing a subtle mango aroma and fresh citrus flavours.
Jeremy Roberts of The Tim Bacon Foundation, said: “The partnership with SEVEN BRO7HERS has been fantastic and we are very grateful for their help and generosity, and that of the distributors and the bars and restaurants stocking it.
“We look forward to seeing Good Day IPA in lots more bars and restaurants in the future. It’s a perfect way to support the work of so many incredible cancer charities.”
