Local entrepreneur wins silver at Cambridge Independent SME Business Awards

Local sales and leadership training company, Focus4growth Ltd won silver at the Cambridge Independent SME Business Awards Final 2022 in the ‘Business Chameleon’ category.

Justin Leigh, winner and founder of Focus4growth commented: “I’m absolutely thrilled that we won, and so proud of our team and all of their hard work.  The past two years have been a real challenge for so many businesses and I’m incredibly grateful to our amazing clients who have allowed us to adapt our service.”

Focus4growth, a consultative sales and leadership training company was set up by Justin Leigh in 2017.  Justin specialises in running structured consultative sales and leadership coaching programs based on the principles from his bestselling book INSPIRE, INFLUENCE, SELL.

Over the past few years Justin has worked with some great companies supporting their sales teams through a unique blend of mentoring, coaching and consulting.  He offers a comprehensive consultation to help identify the specific needs of the organisation, paying particular attention to the leadership team. He then identifies the priority areas for development and performance acceleration using a number of diagnostic tools and assessment.

Justin recently joined the Pledge 1% movement, committing to dedicating at least 1% of Focus4growth’s time to giving something back to the local community.  He does this by running a volunteer support group Walk & Talk 4 Men.  The group meets twice a month to give men the opportunity to meet each other, walk in nature and talk about whatever is on their mind. The aim is to support men’s mental health and wellbeing.

This was the fifth year for the SME Cambridgeshire Business Awards which were set up to support and raise the profile of industrious, hardworking and enterprising local SME’s.

Justin has also recently reached the SME Huntingdonshire Business Awards Final 2021 in the Business Person of the Year category. The award ceremony is to be held at The Burgess Hall in St Ives on Thursday 10th March 2022.