The London & Partners Mayor’s International Business Programme is proud to be launching their first-ever virtual trade mission ’travelling’ to New York – the first of a series kicking off today, Thursday 14th May.

Twelve of London’s most pioneering companies in the HR technology sector are due to ‘meet’ and discuss potential business opportunities with corporates in New York, interested in purchasing new solutions for their HR departments.

With companies of all sizes rapidly adapting to the world of remote work, it is more important than ever that HR professionals remain up to date with the latest employee HR platforms, training services, and employee engagement and wellness tools.

Among the delegates on the first virtual mission are Guider, an AI-powered mentoring and coaching platform which is revolutionising the way companies engage and develop their people, and Nudge Global the employee financial education software firm.


Other London-based HR Tech start-ups taking part include the market-leading alumni management platform EnterpriseAlumni, and VR presentations and training provider VRtuoso.

The Mayor of London, Sadiq Khan, said: “I’m really pleased to launch this new series of virtual trade missions as part of my International Business Programme, which continues to support London’s businesses through these extremely challenging times. I’m determined to do all I can to help the capital’s businesses navigate the continuing uncertainty due to the Covid-19 crisis – and I’m confident this innovation will help build new partnerships and collaborations in the future.”

As the effects of Covid-19 are felt around the world, businesses in New York and London are showing their resilience as they adapt and collaborate to support the fight against coronavirus. With trade negotiations also underway, more opportunities are likely to arise for London-based businesses looking to enter the North American market.

The next stops on the Mayor’s International Business Programme’s virtual trade mission tour include China, France, Germany and India, where representatives from London’s EdTech, FinTech, Urban and Gaming sectors will be ‘travelling’ to meet potential business partners. Further details available here.

Sara French, Head of the Mayor’s International Business Programme added: “More than ever, we want to help London companies survive and thrive not just in the capital, but globally. Our new series of virtual trade missions will ensure that companies on our scaleup programme continue to benefit from the resources, tools and knowledge of our partners and corporates around the world. They will still be able to reach their international growth ambitions; even without the travel, our virtual trade missions will be just as busy and productive as our physical ones.”

Frank Furnani, CEO & Founder of VRtuoso, said: “Coronavirus has altered the way businesses meet, as companies look for ways to train people and work collaboratively in a socially distanced environment. We strongly believe the virtual trade mission will be a massive success for all the startups and corporates involved, and I hugely look forward to taking part.”

Emma Sinclair MBE, Co-Founder of EnterpriseAlumni commented: “There is no swifter way to reach the right people than via high-quality introductions. With lockdown and no prospects of international travel in the near-term, these virtual trade missions are a fantastic way to connect dynamic London-based founders like me to pivotal business leaders and potential customers in overseas markets.”