Birmingham-based charity LoveBrum has launched a new #OneBrum campaign to help raise vital funds for local causes and unite the city, as it faces challenging times from the COVID-19 pandemic.

Replacing LoveBrum’s regular monthly rounds of funding for the time being, #OneBrum will target a number of local causes delivering specific COVID-19 related initiatives, as well as helping LoveBrum to continue its own work.

OneBrum has a simple premise; everyone in Birmingham is being asked to do just two things; donate £1 to support the work happening right now in Birmingham to support local communities, and do one thing locally to help – whether that’s phoning someone in isolation or completing a shopping drop to a vulnerable person.

Paul Mitchell, executive director at LoveBrum, explained: “Due to the unprecedented times we find ourselves in, we have decided to temporarily pause our usual funding rounds. This decision was not taken lightly, and these funds will remain ring-fenced for future funding once we are back up and running at full speed.


“We have already identified a handful of causes that #OneBrum will support initially, and we’ll also be organising a whole host of virtual events and activities to keep the city entertained and moving over the next few months.”

To get involved with #OneBrum, go to or follow LoveBrum on social: @lovebrum

To find out more about a LoveBrum membership, both individual and corporate, go to: and click on ‘Get Involved’.

You can also donate your £1 via JustGiving at, or text ONEBRUM to 70085 to donate £1.