Merchant Growth for Roofing Manufacturer

Andrew Hayward at Russell Roof Tiles

Pitched roofing manufacturer Russell Roof Tiles is experiencing a 15 per cent increase in customer growth in the builders’ merchants sector.

This growth includes new accounts opened with national chains of builders’ merchants as well as smaller regional groups, specialist roofing merchants as well as independent merchants.

These figures reflect the latest Builders’ Merchants Building Index *(BMBI) which recently reported the value of sales in merchants rose nearly 40 per cent compared to the previous three months. Sales of building materials through merchants bounced back strongly in the three months May to July. In July sales recovered to such an extent that they were just 1.3 per cent below the same time in 2019.

Russell Roof Tiles has always supported its independent and multiple merchant customers helping them with specification and technical support. Over the past 18 months Russell Roof Tiles has invested in the merchant sector supporting both those who are strong in online sales or in store.

Merchants benefit from Russell Roof Tiles’ investment in online tools such as Tile Estimator which helps identify order volumes required in just two minutes. The customer is then instantly provided with a quote. A Fixing Specification form also pulls together topographical information on the exact location of the project with the wind calculation parameters, using the latest software turning the task into a couple of minutes job and ensuring that a specification fully complies with all the latest standards.

Andrew Hayward, Managing Director at Russell Roof Tiles said: “As the market continues to evolve, even before the onset of the global pandemic, it has been important to us to ensure we continue to support our diverse range of customers.

“We have always been dedicated to supporting merchants and we continually look at ways in which we can improve our service. Our expert team is always on hand to offer advice when required and we have introduced a number of new assets to help merchants. This growth in merchants is already delivering increased volumes of orders in the sector.”

Russell Roof Tiles is a leading independent pitched roof tile manufacturer supplying products for the top housebuilders, leading social housing and commercial projects. The company produces thousands of tiles every week that are used on roofs across the UK, for all of the UK’s premier housebuilders and developers from three factories in the UK and Scotland.

*Developed and run by MRA Research, the BMBI – a brand of the Builders Merchant Federation – is a monthly index of builders’ merchant sales, and the most reliable, up-to-date measure of Repair, Maintenance, and Improvement (RMI) activity in the UK.