Left to right - Kieran Allen, John Carter, Joe Laird, Tom Branson and Luke Hall

A leading Midlands accountancy firm has recruited six new members of staff and promoted three key seniors across various divisions following a period of “phenomenal” growth.

The new team members at Prime Accountants Group, which has offices in Solihull, Birmingham and Coventry, will play a key role in supporting the company’s rapidly-expanding client portfolio.

Kelly Henderson, Luke Hall, Haleemah Razaq, John Carter, Adiba Rauf and Shehla Parveen join Prime from a range of financial backgrounds and bring with them an impressive array of expertise to drive the business forward.

Reflecting on the new appointments, Kevin Johns, managing director at Prime said: “We constantly aim to strengthen and expand our team and are delighted to make this a priority once again, following a challenging year where we paused our usual recruitment to prioritise the safety of our current team.

“While we have recruited a small number of new staff members over the past year, we are pleased to have welcomed six new members in the last two months alone.

“They have all settled into our team well and we are delighted to have them join the Prime family.

“We are excited for the months ahead and hope to continue our growth and welcome more new faces to the team.”

In addition to the new hires, the business has made three senior promotions. Kieran Allen and Joe Laird, who joined Prime as trainees in 2015 and 2017 respectively, have been appointed as audit and accounts manager and audit and accounts senior.

Tom Branson, who joined the business in 2017, has also been promoted to an accounts manager.

Kevin added: “We place great importance on professional and personal development and really invest in our people as a priority.

“Our career pathways provide staff with clear guidance which will help them work towards taking the next step in their career as they continue to develop.

“These promotions showcase our commitment in this area and also highlights how quickly people can grow and develop in our business.

“Kieran, Joe and Tom each have an impressive mix of skills and accomplishments and I am confident that they will continue to drive forward the right processes and collaboration with clients in the future.”

With the onset of the pandemic and the restrictions in place with interviewing individuals one-to-one, Prime has also modernised the process of graduate recruitment.

Today, the business uses an on-demand interview platform that allows people to upload their CV and then complete a virtual interview. Candidates can now watch various short videos of Prime staff members asking questions and the applicant can send a video answer back.