New Relic announces David Cruddas as Senior Vice President and GM of EMEA

Proven go-to-market leader and technologist to drive continued growth across the region  

New Relic, the Intelligent Observability company, today announced the appointment of David Cruddas as Senior Vice President and General Manager of Europe, Middle East and Africa (EMEA). Most recently, Cruddas held the position of Group Vice President of Global Customer Success, Renewals at New Relic. To his role, he brings a deep understanding of the observability landscape as well as a proven track record of delivering results both in EMEA and globally.

Cruddas has over 25 years of sales and leadership experience, including 11 years at New Relic, where he has been instrumental in driving New Relic’s go-to-market strategy, strengthening customer relationships and driving international growth. He previously held positions as Vice President of EMEA Enterprise and Commercial Sales and Vice President of Commercial Sales EMEA and Sales Development at New Relic.

“I couldn’t be more excited to have David lead our EMEA team,” said Lauren Nemeth, Chief Revenue Officer at New Relic. “His extensive experience in the observability market and strong relationships with our customers are exactly what we need to meet the growing demand in this region.  Our Intelligent Observability Platform is ready to help organisations—from traditional enterprises to digital natives—accelerate their success. I look forward to seeing our team and our customers thrive under David’s leadership.”

The New Relic Intelligent Observability Platform helps businesses reduce interruptions in digital experiences. 85,000 businesses around the world run on New Relic to drive innovation, improve reliability, and deliver exceptional customer experiences.

“I am honored to step into this role and lead our EMEA team through its next phase of growth,” said David Cruddas, Senior Vice President and General Manager of EMEA at New Relic. “The rise of agentic AI and high levels of AI adoption in EMEA mean that intelligent observability is more vital than ever. I am incredibly proud of the strong relationships our team has built with customers across the region, and I’m eager to expand on that foundation in the coming quarters.”

The New Relic Intelligent Observability Platform helps businesses eliminate interruptions in digital experiences. New Relic is the only AI-strengthened platform to unify and pair telemetry data to provide clarity over your entire digital estate. We move your problem solving past proactive to predictive by processing the right data at the right time to maximize value and control costs. That’s why businesses around the world—including Adidas Runtastic, American Red Cross, Domino’s, GoTo Group, Ryanair, Swiggy, Topgolf, and William Hill—run on New Relic to drive innovation, improve reliability, and deliver exceptional customer experiences to fuel growth.