Sara Cheeney is reopening her North Wales clinic with strict social distancing measures in place

Pure Perfection Clinic is preparing for life after lockdown by unveiling revolutionary new treatments and technology.

The award-winning Rossett clinic has been closed for months due to the Coronavirus pandemic and staff have been working tirelessly behind the scenes to support patients by offering free advice and guidance via online tutorials and social media.

Owner Sara Cheeney – who was crowned Aesthetic Nurse of the Year at the Safety in Beauty Diamond Awards last summer – says the health and wellbeing of employees and customers remains paramount, so social distancing measures will be in place when they reopen on July 13, and virtual consultations shall continue.

The clinic, based between Wrexham and Chester, is also introducing Hydrafacial Kerarive, a ground-breaking scalp treatment combatting hair loss, hair thinning and dry skin, unavailable anywhere else in Wales and the north west.


“Being in lockdown has been challenging, as it has for all businesses, which is why we have been communicating with patients and the public while in quarantine, helping them to look after their skin,” said Sara, from Llangollen.

“Their safety comes first, so guidelines will be in place for when people start returning to clinic, including a Covid-19 appointment protocol, social distancing, a hand sanitiser station and more.

“It will be a new way of working, but our dedication and commitment will be as professional as ever and we will be unveiling some exciting new packages and technology that will appeal to current and prospective patients.”

She added: “The Hydrafacial Kerarive is a treatment we had planned to introduce earlier this year, and it’s something both men and women will benefit from.

“It’s soothing and therapeutic, targeting hair loss and improving scalp health, which is a serious issue for many.

“We exfoliate the skin on our faces every day, but not the scalp, despite the build-up from products and shampoos. Keravive can prevent hair falling out and thinning, restore blood flow and remove debris, including dandruff.

“The results are quite phenomenal so we’re sure this will be a popular treatment in the months ahead.”

Pure Perfection has been lauded in past weeks for advising people struggling with the health of their skin – especially on their hands after continual washing – while in self-isolation.

Sara says it is vitally important that continues in the short term before customers return to clinic.

“A lot of people were unable to keep to health and beauty regimes while in lockdown, which in turn had an impact on mental health – that’s the feedback we’ve had,” she said.

“Beauty isn’t skin deep, and many people have felt down and unhappy because they’ve been unable to keep to their previous routines; reopening will be a relief for them.

“We can’t wait to see everyone when the time is right, but for now please stay safe and be sure when you do return to Pure Perfection it will be a safe, secure and welcoming environment for our staff and patients.”

Appointments are now being taken, with priority given to patients whose previous bookings were cancelled. Demand is so high they are recruiting a new aesthetician.