PR expert, Jenna Farmer, launches a specialist AI tool to help small businesses secure national media coverage in minutes

PR expert Jenna Farmer of Jenna Farmer PR  has announced the launch of a new specialist AI tool designed to help small business owners secure high-level media coverage. Released on 20th June, as part of her membership The Momentum Media Club, the innovative ‘PR in your Pocket’ companion leverages a decade of industry expertise to automate the creation of media-worthy headlines, bios, pitches and press releases, bridging the gap between current generic AI outputs and professional PR standards.

The tool functions as an intelligent companion to Farmer’s existing PR membership, which has over a hundred business owners as members. Differing from generic models like ChatGPT, the tool utilises tried and tested formulas and insights gained from thousands of successful media placements for her clients, in publications like Forbes and Business Insider. Users can now write tailored media pitches at the click of a button, alongside integrated features to track their pitches and manage media goals throughout the year.

Designed to solve the common issue of ineffective AI usage in communications, the platform provides guided prompts that show business owners exactly what journalists require. Having previously worked as a journalist (writing for publications like The Telegraph and The Independent), Jenna is passionate about helping connect business owners with the press and breaking down barriers that stops them doing so through education, training and networking sessions with media insiders.

“I’m so excited to announce the launch of my AI companion tool, PR in your Pocket,” says Jenna Farmer, Founder of Jenna Farmer PR, who is also host of the popular marketing podcast also named PR in your Pocket, which interviews business owners and journalists every week.

“So many business owners are using AI in PR but the truth is they’re not using it well. Using things like ChatGPT means their press releases and pitches are unusable and it’s no wonder journalists are fed up with receiving AI content! However, this method combines real-life best practices, that have got hundreds of business owners national coverage, with AI tools to help business owners get in the media quicker. It’s important to note that PR is all about relationships and this tool doesn’t replace this, it just allows business owners to use AI better by having all my formulas and examples at their finger tips, which frees up their time to then build relationships and learn from journalists as to what they actually want. “