Recruiting bright sparks – regardless of experience

A long-established electrical company is ripping up the rulebook when it comes to searching for the bright sparks of the future.

Niglon has launched a recruitment drive with a difference: rather than seeking those experienced within the industry, or those with years of sales experience elsewhere, they’re focusing purely on aptitude and attitude.

Their Commercial Director Paul Dawson explains: “There are people out there in all sorts of jobs who have a natural connection with others, who are able to communicate and build rapport in a way which leaves an impression long after we’ve finished our interaction with them.

“They’ve got something TV judges would label ‘the X factor’ – and it’s this which would enable them to shine within any role in life.

“When we considered a new approach to expanding our sales team, it was clear to us that recruiting only within that small pool of talent already working within the electrical industry wasn’t going to produce the type of results we wanted. Results which would enable us to build an even brighter future for our company.

“That’s why we’ve launched the Niglon Academy, a training programme for new recruits which will see us hire new team members who don’t necessarily have industry experience or qualifications. They don’t even need to be currently working business-to-business sales. All they need is those qualities which would make them a fantastic asset to our team – those natural communication skills, a genuine passion for life, and a desire to learn and progress in their career.

“In short, we’re keeping our eyes open wherever we go – as we order our morning coffees, queue up at the bank, or pop into our local at the weekend, because we might just meet Niglon’s next star salesperson.”

The company, which is fourth generation family-owned and family-run and can trace its roots back to the 1940s, is asking anyone interested in a role to send in a 90-second video explaining why they’d be an asset to the Niglon family. For more information, go to the news section of the Niglon website.