Stacy Thomson, founder of REDDI

In an era dominated by online dating platforms, the quest for love often appears influenced by popularity rather than genuine compatibility. A recent study, spearheaded by researchers at Carnegie Mellon University and the University of Washington, sheds light on the pervasive popularity bias in dating app algorithms.

As we navigate the nuances of digital romance, it becomes increasingly crucial to explore alternatives that prioritise meaningful connections over superficial popularity contests.

REDDI, the revolutionary matchmaking and dating app founded by esteemed mental health expert and business psychologist Stacy Thomson, she has a keen awareness of the challenges posed by current dating app algorithms.  Thomson’s REDDI seeks to disrupt the norm and redefine the very essence of digital matchmaking.

Unveiling the Study Findings


The study delves into the algorithms of a major online dating platform in Asia, evaluating data from over 240,000 users over three months. Astonishingly, the findings reveal a bias towards recommending users with higher average attractiveness scores, perpetuating a culture where popularity and attractiveness take precedence over compatibility.

Soo-Haeng Cho, IBM Professor of Operations Management and Strategy at Carnegie Mellon’s Tepper School of Business, underscores the pressing questions surrounding fairness in recommendation algorithms. Despite the rapid growth of online dating, concerns persist about the true motives behind these algorithms and their impact on user experiences.

Prioritising Authentic Connections

In stark contrast to platforms driven by popularity bias, REDDI is different. Stacy Thomson, armed with her background in mental health and business psychology, envisioned a platform that values the depth of human connection over fleeting popularity. The app’s sophisticated algorithm goes beyond surface-level assessments, incorporating psychological insights to foster authentic, lasting relationships based on attachment styles.

Leveraging Psychometric Insights

REDDI differentiates itself by incorporating psychometric assessments into its matchmaking process. Users engage in thoughtfully crafted quizzes designed in collaboration with leading psychologists. These assessments, rooted in the study of human behaviour and preferences, provide REDDI with invaluable data to tailor matches based not just on attractiveness but on psychological compatibility.

The groundbreaking approach of REDDI challenges the very foundation of current dating app algorithms, steering away from the detrimental effects of popularity bias. Users on REDDI embark on a journey that prioritises shared values, compatible personalities, and mutual interests – the pillars identified by the study as crucial for forming lasting connections.

Balancing Act

The Carnegie Mellon and University of Washington study also emphasises the delicate balance that dating platforms must strike between user satisfaction, revenue goals, and ethical algorithm design.

REDDI, cognizant of these challenges, strives to be a trailblazer in transparency. The app is committed to educating users about its algorithmic and matchmaking approach, fostering an environment where authenticity and transparency take centre stage.

Stacy Thomson’s vision combines scientific rigour with a genuine commitment to user well-being, offering a pathway to meaningful connections in an era dominated by popularity bias.

In a world where algorithms often dictate our romantic pursuits, REDDI stands as a testament to the power of authentic connections, proving that the pursuit of love can be both technologically advanced and emotionally fulfilling.

As we navigate the complexities of modern dating, REDDI invites users to embrace a new paradigm, one where compatibility triumphs over popularity, and genuine connections stand the test of time.