YummiCommunity to support parents through lockdown

Scottish eco-friendly toy company, Yummikeys, has launched an online Facebook community to help parents across the UK virtually unite during the pandemic and beyond. YummiCommunity, an all-inclusive hub which will allow users to share stories, tips, tricks and woes, aims to make times a little less lonely during the third country-wide lockdown.

Hot-button topics related to parenthood, tips for getting through lockdown and activities to keep children occupied at home, will be mixed with light-hearted parenting humour, hubs where you can share your views, questions and worries, as well as the most up to date Yummikeys news and launches.

With a combined social following of almost 30,000 and with the majority of these being Facebook followers, Yummikeys founder Elspeth Fawcett, decided this was the best way to connect parents like her, who may feel they need a little extra support:

“The YummiCommunity is basically a parent and baby club, but virtual, allowing you to ask for advice, share your stories and have your mini parenting breakdowns (surprise, we all have them), in an environment that is all-inclusive and completely non-judgemental.

On a daily basis I get the loveliest messages, emails and comments saying how a set of Yummikeys has cooled sore gums, or a YummiNecklace has transformed feeding time, but I also have people saying they wish they had known about us, as well as the tips and tricks they get from our current socials, sooner. The idea of the YummiCommunity has been in my mind for a while, but when we went into lockdown 3, I knew I needed to make it happen. I want this platform to be a resource for new and seasoned parents and carers alike, as well as somewhere to ‘go’ when you need a little extra guidance.”

Lockdown has seen Yummikeys’ best sales months to date, with new parents eager to help sooth babies during a time where support from family and friends is not readily available. The YummiCommunity aims to offer additional encouragement to those parents as well.

The brand’s best-selling Yummikeys, Yummirings and YummiNecklace were joined in 2020 by the East-Lothian company’s new Ultrasound Necklace – a personalised piece of jewellery for mums that sees their ultrasound etched into a disc.