Advertising is a powerful tool in business. Successful advertisement captures the attention of its intended audience, enticing them to explore further the opportunities and deals that await them from a brand.
Regardless of sector or company size, most businesses will invest in advertising to promote their brand. The UK alone spends an eye-watering £3.6 billion on social media advertising. Of course, if successful advertising can help attract those within the company’s customer base to learn more about a business, it would be worth the investment.
However, finding ways to advertise new deals that are innovative and could be effective is the first hurdle to overcome. Fortunately, we have listed a few simple ways to help advertise any new deals your business has to help you target your customer base. Keep reading to find out more.
Complimentary Upgrades To Returning Customers
Returning customers is essential in business. They are examples of how the company delivers a quality product and service that has resulted in customers returning and re-investing. Consider offering complimentary upgrades to thank them for returning to the business and re-investing. This thank-you gesture can be used to advertise the company’s new deals.
Former customers, who have yet to return, might be enticed when seeing this deal advertised. For customers who have not worked with the business, seeing these complimentary upgrades can indicate how the company cares for those investing in its products and services.
Importance Of Focusing On Former Customers
Staying on the topic of customer care, showing how the company cares for its customers, makes a difference. Ensuring that the quality of service delivered is consistently exceptional can be challenging, but that is worthwhile in the end. Customers that are left satisfied with their experience are more likely to leave positive feedback. In today’s market, a recent report revealed that 84% of UK consumers trust customer reviews. Companies with multiple highly related, glowing reviews will appeal to customers compared to low-scoring businesses.
Whilst focusing on the quality of service is great for ensuring that customers are left satisfied, the positive feedback left can be beneficial for a company’s marketing campaign. When advertising new deals, consider utilising some of the positive feedback from former customers to showcase the business positively. These recommendations and experiences from former customers can help to advertise new deals by showing customers the level of service they are likely to receive.
Create Loyalty Programmes For Customers To Use
Caring for customers can be accomplished in multiple ways, and another example is creating a loyalty programme. Like the complimentary upgrades, consider creating a loyalty programme for customers who continuously re-invest in the company and its services. The loyalty programme can coincide with the new deal you are preparing to advertise.
These loyalty programmes created could include, for instance, additional perks to their order should they purchase a certain amount from the company. Reflect on what your company can offer alongside their services to help entice customers to return in the future and continue using the loyalty programme created.
Attending Events To Interact Face-To-Face
Do your customers and employees interact in person, or is everything through telephone calls and emails? If it is the latter, consider how you can incorporate a personal touch into your advertising methods. One option is to attend in-person events and discuss new deals with potential customers.
Find ways to make your booth visually appealing to attract the attention of those passing by. Look at the selection of banners from Big Art and Banners on their website. You might discover the perfect option to take to an upcoming event. With these banners from Big Art and Banners, you can include any of your deals and company artwork – both of which could help capture potential customers’ attention.
Organise Social Media Contests And Giveaways
Social media and business promotion can be a perfect match if used correctly. Of course, your company’s marketing team will harness social media’s power to advertise the business and the new deals available. However, consider relying on social media more by organising contests and giveaways to lucky customers who enter the draw.
Social media contests and giveaways can encourage interactions with posts created for these competitions. These contests and giveaways can be used to help promote the deal your company has recently launched. The result? A potential rise in interaction from those interested, some of which become potential leads for your sales team to follow up on.
Monitor The Difference
After implementing any of the above to help advertise new deals to your customer base, ensure that you and your marketing team monitor the impact it makes. This could be the number of interactions with the posts created, leads generated and sales made. Use methods to help measure the progress made and identify areas for improvement.
Consistently monitoring the progress and the difference these advertising tips make can help you make more informed decisions in the future. You can identify changes to help increase the chances of generating interest from the target audience from the advertising campaign. If all succeeds, you will have a successful advertising campaign and generate plenty of interest in the new deal launched.
