Sky partners with M-Cube to bring storefronts to life with transparent LED displays

• New installations across flagship UK stores showcase Sky Glass with synchronised digital content

Sky has partnered with in-store digital solutions provider M-Cube to launch a series of transparent LED screens across its flagship retail locations in Edinburgh, Cardiff, Birmingham and Manchester. The installations replace traditional static vinyl graphics with programmable digital content, using custom-engineered transparent displays that allow passers-by to view both campaign visuals and the store interior.

At the centre of each shopfront is a Sky Glass TV framed by the transparent LED system, enabling synchronised content to flow seamlessly between the product and the screen around it. The effect creates a layered storytelling format that preserves daylight, maintains architectural openness, and connects street-level audiences directly with the brand experience.

John Magill, European Head of Store Design & Merchandising at Sky, commented: “The transparent screen has allowed us to completely rethink how we use our windows. We’re no longer limited to static graphics – now we can deliver dynamic, product-linked campaigns without losing light, openness or visibility. It’s elegant, impactful, and has become a core part of how we design the customer journey from the street to the store.”

As part of the project delivery, M-Cube developed a bespoke transparent LED solution featuring a central aperture designed specifically for Sky Glass. The system is fully integrated with Sky’s content management infrastructure, empowering campaigns to be updated remotely and aligned with national or local marketing activity.

Ross Pedgrift, UK Business Director at M-Cube, added: “The new screens allow Sky to update creative assets remotely, reduce reliance on printed graphics, and deliver a consistent brand experience across multiple retail locations. It’s a future-facing approach that emphasises how technology can make physical retail both more sustainable and engaging.”

The installations provide Sky with a flexible, sustainable alternative to printed graphics, simplifying operations while enhancing the retail experience across its flagship stores.

The project is currently nominated as a finalist in the AV Awards, under the Visual Technology of the Year category, with the awards taking place on the 7th November 2025.