Supporting Charity – One Entrepreneur Explains The Importance Of Giving Back

Julianne Ponan is the founder of Creative Nature, a company that creates truly healthy snacks that are especially popular with individuals with serious allergies or health conditions. Julianne is also proud to be an ambassador for charity Jessie May, who provides palliative care for terminally ill children.

Julianne believes charity is a very important element for an entrepreneur to consider. Involving yourself in a charity not only does good for the community, but also benefits your own work and the team around you.

As soon as Julianne saw the nurses and ambassadors’ hard work, she was desperate to help in any way she could.

“It is vital that you choose a charity that genuinely means the world to you. I fell in love with the work done at Jessie May. Seeing the impact it has on not only the children, but also the whole family, touched my heart. I knew that I had to get involved.”

But why is it so important as a business owner to be involved in a charity? Julianne knows that supporting Jessie May gives her company a sense of purpose and helps build trust and reputation.

Supporting a charity impacts your whole company and your employees. Involving your business in charity gives the members of your company a sense of purpose. They will adopt the same sense of social responsibility you inhabit, plus volunteering and supporting charity has been proven to support positive mental health. Research demonstrates that acts of giving and kindness can help improve your mental wellbeing. Studies have shown that giving is beneficial for combating stress, depression and anxiety, and also helps keep you mentally stimulated, improve your self-confidence and provide you with a sense of purpose.

Being involved with a charity means you and the charity can share the spotlight in local and national media. Good press attracts trust and a good reputation for yourself in the business world, and also helps the charity spread their message and raise vital funds. It is also good for a business financially, as 70% of people reported that they’d spend more on brands that are involved in charity work.

Lindsey Horton, The Corporate Partnerships Manager at Jessie May, is thrilled with the support received from Julianne and Creative Nature,

“Corporate partners and ambassadors, such as Julianne, are vital for Jessie May. The partnership enables us to spread the word about our work to a new audience and means we can ultimately support more families.”