North West based, family owned and run Swansway Motor Group have completed the acquisition of Oldham Volkswagen, which is a key location for new, used and Motability VW cars in the area.
Swansway already operates Volkswagen retailers in Crewe and Wrexham and are delighted to be expanding their representation of the brand in a new location.
John Smyth, director of Swansway Group explained, “We have operated Volkswagen Group franchises since we were founded and are very proud to have been named Volkswagen Retailer Group of the Year in 2018 and 2019. Oldham VW already has a strong reputation locally and we are keen to build on this with our commitment to customer service excellence and family values.”
Swansway Group was founded by John’s father, Chairman Michael Smyth in 2003. He already had over 35 years in the motor trade and was then joined by his Bolton-born sons, all of whom are motor industry careerists. Swansway has grown and thrived in the intervening years with sons David, John and Peter sharing their father’s ethos of delighting customers and meticulous attention to detail.
John continued, “Our message to all the Oldham customers is to trust our experience and our expertise to help inform your decision, whether you’re buying your first car or your hundredth.”
Blackpool based Gary Wood is moving from the multi-award winning Wrexham VW retailer as Brand Manager, to lead the Oldham team and ongoing development of this important Volkswagen location.
The acquisition means that Swansway will have more than 1,100 employees and a turnover in excess of £700 million, operating 24 franchise car dealerships from Carlisle down to Birmingham.
