Wellness Start-up Cannumo Secures Record-Breaking €1 Million Investment to Help UK Push

Cannumo, the Lithuanian wellness start-up behind the live-bacteria beverage Goodie, has secured a landmark €1 million investment on Shark Tank Lithuania, making this the largest investment ever recorded on any European business reality show.

The commitment was made by investor and entrepreneur Tadas Burgaila, co-founder of the Kilo Group and founder of investment accelerator Lost Astronaut. Burgaila offered €600,000 for a 20% equity stake in Cannumo, along with €400,000 as a loan, marking a historic moment not only for Lithuania’s start-up ecosystem but for European entrepreneurial TV formats more broadly.

Cannumo develops innovative live-bacteria wellness products. On the show, the company presented Goodie, a fermented beverage containing 96 live bacterial cultures, developed and produced in Lithuania. Designed to support long-term gut health, Goodie is positioned as an emerging alternative to alcoholic drinks, reflecting the booming global interest in functional beverages.

Co-founders Mykolas Karpičius and Dominykas Ježerys revealed that they have already invested approximately €500,000 of their own capital to bring Goodie to market.

90-Day Push Into the UK Market

Following the investment, Cannumo is accelerating its global expansion, beginning with a 90-day plan to scale into the UK, one of the world’s largest e-commerce markets for health and wellness products.

Co-founder Karpičius said: “This investment and partnership with Tadas Burgaila are hugely important for us. We share the same vision, and his experience is exactly what Cannumo and Goodie need as we expand internationally. We’re ready to bring our products to as many people as possible.”

Goodie is already sold in several European countries, and the team is preparing to launch a new gut-health product tailored for the US market.

Ježerys added:  “When we started Cannumo, I never imagined we’d reach this point. Our community in Lithuania has shown that people everywhere are searching for healthier alternatives and meaningful brands. We believe the same energy exists globally, and now we’re ready to meet it.”

International Success

Explaining his decision, Burgaila said: “This team has something most Lithuanian businesses lack, they know how to sell. Mykolas and Dominykas proved they can. The probiotics market is huge and global interest is at an all-time high. Listening to Cannumo’s story, I realised these are the people I want to work with, those striving for new heights and wanting to grow rapidly.”

He also announced an ambitious target: a €30 million valuation within the next 12 months.

Laurynas Šeškus, producer of Shark Tank. Lithuania, added: “This investment isn’t just the largest in the show’s history in Lithuania, based on available data, it sets a new investment record across all European business reality shows. It demonstrates that Lithuanian founders are creating products ready to compete globally.”

In just three years, Cannumo has become one of the fastest-growing wellness brands in the Baltic region, earning international recognition including:

• Best New Product Launch – NielsenIQ Awards
• Best New Health Product – NOPEX 2024
• Taste Innovation Award – Anuga 2025, the world’s largest food exhibition