Leading traditional and digital signage manufacturer Widd Signs has completed a five-figure project to manufacture and install external and internal signage at the striking Crown Street Victoria Residence next to Deansgate Square in Manchester.

The two-month project, which began at the start of September, has seen Widd Signs manufacture and install high-spec internal and external branding and wayfinding signage at the luxury residential scheme, which comprises of two towers which are 21 and 52 storeys high respectively. The signage, which ranges in size and style, includes fingerpost wayfinding signage and totem style identity branding at the entrances to both towers.

The company, which has bases in both St Helens and Leeds, was commissioned by Renaker, the Manchester-based developer behind the scheme, alongside wayfinding consultants f.r.a., who developed the initial high-end signage designs and wayfinding.

The Crown Street Scheme is expected to be complete in 2022 and will consist of 664 luxury apartments and superb facilities, including a swimming pool on the 44th floor (one of the highest in Europe), communal gardens and a 24/7 hotel style concierge.


Commenting on the project, Peter Harris, national sales manager at Widd Signs, said:

“We’re delighted to have supported Renaker on the development of this hugely impressive scheme.

“The scale and complexity of the signage required for this project was significant and provided us with an opportunity to once again showcase our industry-leading capabilities and expertise.”

Established in 1888, Widd Signs provides signage consultancy, design, and production to a range of high-profile businesses operating in the construction, retail, and sports and leisure sectors. Its clients include established construction companies such as Sir Robert McAlpine and Winvic, as well as retailers including Marks & Spencer, Primark and Schuh.

Earlier this year, Widd Signs completed the acquisition of Spectrum Sign & Display and its new 20,000 sq ft site in St Helens as part of the company’s exciting expansion plans, adding additional expertise and boosting its in-house manufacturing capacity and capabilities.

In May, the company launched a range of bespoke hygiene solutions to help retailers to navigate the Covid-19 pandemic, including antimicrobial acrylic protection screens, floor and wall graphics and hand-sanitising stations.